Published on March 2nd, 2026
Location: Global
SPORTFIVE Named Exclusive Global Media Rights Partner for Panam Sports
Santiago, March 2 2026 - SPORTFIVE is proud to announce a major milestone in its global media portfolio, having been appointed the exclusive global media rights partner of Panam Sports for the Pan American Games 2027 and 2031.
Under this landmark agreement, SPORTFIVE will manage and commercialize the global media rights for both editions of the Games, focusing on maximizing visibility, engagement, and value across the Americas while expanding global reach through broadcast and digital platforms worldwide.
“This is a transformational step for SPORTFIVE,” said Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE. “By partnering exclusively with Panam Sports, we are not only deepening our footprint in the Americas but affirming our ability to deliver premium media solutions for multi-sport events on the global stage. We see immense potential in connecting the passion of Pan American sport with audiences worldwide.”
The partnership represents a shared vision to elevate the Pan American Games’ media presence and commercial appeal. SPORTFIVE will leverage its extensive experience in media distribution and content strategy to deliver comprehensive coverage across traditional broadcast, OTT, and digital streaming platforms, ensuring fans across every market can access the Games like never before.
“Our goal is to create a seamless and high-impact media experience across every market,” added Pedro Cubillos, Executive Director Global Media at SPORTFIVE. “We will leverage our deep distribution networks, data insights, and content capabilities to maximize reach, monetization, and engagement. The Americas will be a cornerstone of this strategy but our ambition is truly global.”
For Panam Sports, the agreement marks a pivotal step in expanding the visibility and commercial potential of the Pan American Games, one of the most significant multi-sport events in the world.
“We are very pleased to entrust SPORTFIVE with the global media rights to our Pan American Games,” said Neven Ilic, President of Panam Sports. "This partnership ensures that our athletes, member countries, and fans around the world, will enjoy world-class coverage and exposure. SPORTFIVE's experience in media marketing across multiple markets gives us confidence that the value, experience, and legacy of our Games will be enhanced throughout the Americas and beyond."
.jpg)
The collaboration will include the development of bespoke media and marketing packages, localized storytelling initiatives, and innovative content formats designed to engage audiences across all platforms.
“From a brand and marketing perspective, this collaboration aligns exactly with our vision for the Pan American Games,” noted Mathias Hannah, Chief Marketing Officer of Panam Sports Organization. “Together with SPORTFIVE, we aim to create a modern, digital-first media experience that celebrates the diversity and spirit of sport throughout our continent.”
The partnership between SPORTFIVE and Panam Sports reinforces the growing importance of cross-continental collaboration in sports media. By combining Panam Sports’ strong regional and world identity with SPORTFIVE’s global reach, both organizations are poised to redefine how the Pan American Games are shared, experienced, and celebrated across the world.
-
About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
-
About Panam Sports
Panam Sports is the leader of sport and the Olympic Movement in the Americas. We promote the development of sport and Olympic values in the region, and support our 41 NOC members to inspire greater participation worldwide, as well as the participation of young people to prepare the next generation across the continent.
Panam Sports works closely with athletes, National Olympic Committees (NOCs), Organizing Committees of all regional games, Pan American Sports Confederations, International Federations (IFs), and the International Olympic Committee (IOC) to ensure the success and celebration of our flagship event, the Pan American Games.
Press contacts
-
James Chadderton
Senior Manager, Global Marketing Communications
james.chadderton@sportfive.com
