Published on September 6th, 2023

Location: Global

SPORTFIVE Announces Exclusive Media Rights for South American World Cup Qualifiers

Hamburg, September 6 – SPORTFIVE, the leading global sports marketing agency, announces its exclusive ownership of third-party media rights for the South American World Cup Qualifiers for the 2026 FIFA World Cup.

The agreement encompasses all CONMEBOL home World Cup Qualifier matches for the national teams of Brazil and Argentina. Additionally, SPORTFIVE is set to oversee the media rights for all home Friendlies of the Brazilian national team.

As part of this partnership, SPORTFIVE has secured the third-party media rights for these matches outside of the Americas, cementing its position as a key player in the international sports media landscape. This strategic move not only showcases SPORTFIVE's commitment to elevating the global visibility of these esteemed national teams but also highlights the agency's dedication to offering unparalleled sporting content to fans across the world.

By acquiring the media rights from esteemed names in the industry, Brax in Brazil and Torneos in Argentina, SPORTFIVE offers viewers an engaging experience that captures the spirit and excitement of South American football.

“The passion and fervor of South American football are unmatched, and we are proud to play a role in bringing this excitement to fans worldwide.”

Thomas Klingebiel, President Media at SPORTFIVE

Thomas Klingebiel, President Media at SPORTFIVE, commented: “We are thrilled to have secured these exclusive media rights for the South American World Cup Qualifiers. This agreement reinforces SPORTFIVE's commitment to delivering top-tier sports content to a global audience. The passion and fervor of South American football are unmatched, and we are proud to play a role in bringing this excitement to fans worldwide.”

As anticipation builds for the upcoming matches, fans can look forward to an enhanced viewing experience that truly captures the essence of South American football. The partnership with Brax and Torneos promises unforgettable moments and sets new standards for sports broadcasting.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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