Published on May 5th, 2022

Location: Global

SPORTFIVE appointed as Media Rights Partner in Asia for the Davis Cup Finals 2022-24

Kosmos Tennis today announced that global sports marketing agency SPORTFIVE will be its exclusive media rights partner in Asia for the Davis Cup for the next three editions, starting from the 2022 Davis Cup by Rakuten Finals.

As part of the strategic partnership, SPORTFIVE will be responsible for the distribution of the media rights to the Davis Cup Finals up until 2024, in all of Asia except China, Kazakhstan, Japan and Singapore. The deal will also cover the 2023 and 2024 Davis Cup Qualifiers.   

Working closely with Kosmos Tennis, SPORTFIVE will leverage its global network, extensive media sales expertise and strong presence in the Asian market, to help grow its roster of broadcast partners in Asia and maximise its reach and audience in the region.

Thomas Klingebiel, President Media at SPORTFIVE, said: “Over the past few years, SPORTFIVE has already supported Kosmos Tennis with the distribution in the region. We are excited to extend our partnership and we are grateful for the trust and confidence Kosmos Tennis has placed in us. We believe the international fanbase of the Davis Cup has significant growth potential and together with Kosmos Tennis, we can expand the footprint of this prestigious competition in Asia and elevate it to new heights.”

"Together with Kosmos Tennis, we can expand the footprint of this prestigious competition in Asia and elevate it to new heights."

Thomas Klingebiel, President Media, SPORTFIVE

Enric Rojas, Managing Director at Kosmos Tennis, said: “We are very pleased to have SPORTFIVE, a renowned global organisation with a proven track record and know-how in developing mutually beneficial partnerships with long-term value, on board as our partner in spearheading the media rights in Asia for the Davis Cup. We look forward to working with them to further expand the coverage of the Davis Cup to reach more fans and new audiences in Asia.”

The Davis Cup by Rakuten is the world’s largest annual international team competition in sport, with a record 148 nations entering the 2022 edition. Since the historic reforms to a multi-city format in 2019, the previous two editions have seen a good attendance with over 105,000 spectators attending the 2021 event in Madrid and Turin and great interest from tennis fans from all over the world in front of the screens.

The group stage of the 2022 Davis Cup by Rakuten Finals will see 16 nations playing across four cities – Bologna, Glasgow, Hamburg and a fourth city yet to be announced – on 14-18 September, with the top eight teams advancing to the knock-out stage, which will take place in Málaga on 21-27 November.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Founded in 1900, Davis Cup by Rakuten has grown to become the world’s largest annual international team competition in sport, with 142 nations and hundreds of players competing in the 2021 edition. The all-new Finals format, which sees the top 18 nations and the world’s best players competing in a week-long final event to be crowned the Davis Cup’s champions, was introduced in 2019.

    The 2022 Davis Cup by Rakuten Finals will continue to embrace an all-new set of locations, in fitting with the competition’s tradition of bringing the nation-versus-nation event to countries across the world. The Finals will feature 16 teams. The 12 winners from the 2022 Qualifiers – Argentina, Australia, Belgium, France, Germany, Italy, Kazakhstan, Korea, Rep., Netherlands, Spain, Sweden and USA – will join Croatia (2021 runner up), Serbia (losing 2021 semi-finalist) and the two wild cards, Canada and Great Britain in competing in the groups stage, which will take place across four cities – Bologna (Italy), Glasgow (Great Britain), Hamburg (Germany) and a fourth city yet to be announced on 14-18 September, while the knockout stage will be held in Málaga (Spain) from 21-27 November.



    Kosmos Tennis is a subsidiary of Kosmos focused on the development and management of global tennis events. Kosmos Tennis has reached a historic agreement with the International Tennis Federation for the development and implementation of a new Davis Cup format in the World Group, as well as the organization of new innovative competitions over the course of the 25 year agreement. Kosmos is a Barcelona based holding company founded and chaired by professional football player Gerard Piqué, and backed by Hiroshi Mikitani, the Chairman and CEO of Rakuten. Kosmos is currently building a global portfolio of sports, media, and entertainment ventures, leveraging strategic synergies across forms of content, platforms, technologies and geographies.


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