Published on August 16th, 2023
Location: Global
SPORTFIVE & LiveMode Partner to Stream US Open Cup with Messi on CazéTV via Their Streamer Ecosystem
Teaming up with LiveMode, CazéTV is gearing up to present the thrilling final phase of the Lamar Hunt U.S. Open Cup. Through its extensive network of influential YouTubers and Twitch streamers, including prominent digital creators like Casimiro and Fernanda Gentil, CazéTV will bring the electrifying closing stage of the tournament to screens in Brazil. The spotlight will shine on football icon Lionel Messi and his remarkable performance for Inter Miami so far. This strategic partnership is poised to deliver an unmatched viewing spectacle for Brazilian audiences, highlighting the pinnacle of football action through digital platforms.
Following the FIFA Women's World Cup, the spotlight will shift to CazéTV, where Messi's journey towards victory with Inter Miami in the U.S. Open Cup will unfold. The exclusive streaming arrangement with LiveMode solidifies CazéTV's position as the primary destination for football enthusiasts to witness the semi-finals and grand final.
CazéTV, a channel by LiveMode in partnership with streamer Casimiro, reaches a fan base of over 50 million people in its ecosystem through collaborations with streamers including Fernanda Gentil, Casimiro, Beltrão, Belle Costa and Luis Felipe Freitas. It engages and showcases competitions and partners through millions of monthly views across various platforms. The channel's appeal among the youth demographic (ages 13-34) has translated into substantial viewership numbers, with 33 million distinct devices detected and 216 million views recorded from January to April.
Scheduled for August 23rd, the semi-finals will feature a double-header format. The initial match is between FC Cincinnati and Inter Miami, followed by a subsequent encounter between Houston Dynamo and Real Salt Lake. The two winning sides will face off in the Final on September 27.
“Our collaboration with LiveMode and CazéTV represents a significant step towards the future of sports broadcasting.”
Moritz Holst, Senior Director Media at SPORTFIVE
According to Felipe Aquilino, Head of Media Rights of LiveMode, “this partnership between LiveMode and SPORTFIVE will bring another significant content to CazéTV, adding value to one of the main soccer competitions in the US, featuring the presence of the greatest football player of our time, Messi. I am confident that it will be a successful partnership and will generate substantial engagement from CazéTV's young audience.”
The partnership between SPORTFIVE and LiveMode has paved the way for the opportunity to broadcast the conclusive phase of the Lamar Hunt U.S. Open Cup on CazéTV. Bolstered by LiveMode's media rights agreements, which include prominent partnerships with FIFA, Paulistão, Campeonato Carioca, Comitê Olímpico do Brasil, and Brasileirão, this collaboration continues to reshape how football is experienced by emerging generations.
Moritz Holst, Senior Director Media at SPORTFIVE, commented, “our collaboration with LiveMode and CazéTV represents a significant step towards the future of sports broadcasting. This partnership underscores our commitment to embracing digital platforms, adapting to evolving trends in sports distribution and to serve our partner USSF with innovative solutions in international markets.”
SPORTFIVE is utilizing the increasing reach and impact of popular and global influencers as they will play a pivotal part in the future of sports broadcasting. By this SPORTFIVE is enabling its rights-holding partners to reach new audiences and engage with untapped target groups.
The Lamar Hunt U.S. Open Cup, often likened to the FA Cup of the United States, showcases the pinnacle of men's football, featuring all 26 US-based MLS teams. With notable players like Lionel Messi and Giorgio Chiellini participating, the stakes are elevated as teams compete for both a coveted spot in the Champions Cup and a substantial prize pool of $300,000 for the victor.
Tune in to CazéTV's YouTube and Twitch channels to be part of this historic football moment and embrace the evolving landscape of football broadcasting.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com -
Alastair Pusinelli
Manager Marketing Communications
alastair.pusinelli@sportfive.com
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