SPORTFIVE Helps Table Tennis World Champion Xu Xin Become Subway Brand Ambassador

As one of the world's leading restaurant chains, Subway is committed to meeting consumers' demand for healthy fast food. This summer, Subway has teamed up with Xu Xin to launch the new ‘Fresh’ series, coinciding with the opening of the Paris Olympic Games. As Subway's new brand ambassador, Xu Xin will bring a fresh perspective to the consumers.

In this collaboration, SPORTFIVE provides a comprehensive suite of integrated marketing services for Subway, including sports marketing consulting, resource matching and cooperation negotiation, brand creative activation, and project management. In the official commercial, Xu Xin showcases his ‘golden left hand’ skills, including his signature left-handed strokes and behind-the-back shots, highlighting his exceptional talent and strength. Off the court, Subway sandwiches have become his essential ‘freshness’ boost, helping him maintain peak performance.

In August 2022, SPORTFIVE also facilitated Guo Ailun, a member of the Chinese Men's Basketball Team, becoming the first Chinese brand spokesperson for Subway.

Subway is globally recognized for its variety of delicious, freshly made submarine sandwiches. Since entering the Chinese market over 20 years ago, Subway has upheld the ‘Eat Fresh’ philosophy, using fresh ingredients to provide healthy and delicious food. By 2024, Subway® has over 37,000 restaurants in more than 100 countries and regions, making it a leading international fast food brand that offers fresh and tasty fast food along with a new lifestyle experience.

Born in 1990, Xu Xin started playing table tennis at the age of 5. He joined the Shanghai table tennis team at 13 and won the team, singles, and doubles titles at the World Junior Table Tennis Challenge at 14. At 16, Xu Xin joined the national team in February 2006 and has since won 20 world championships. Known as “Anaconda” for his wide range of motion and skillful spin, Xu Xin often dominates in mid- and long-distance rallies. Adam Bobrow of the ITTF coined the term “Xuperman” to describe Xu Xin's near-superhuman performances.

Jerry Wang, managing director of SPORTFIVE Greater China, said, “We are delighted to have Xu Xin, the World Table Tennis Champion, become a Subway brand ambassador. Table tennis, as China's national sport, has a massive following. This partnership will help Subway connect with a broad fan base, expand brand exposure, convey its philosophy, and promote a healthy and active lifestyle to more consumers.”