Published on July 26th, 2023

Location: USA

SPORTFIVE Helps Golf Client Jon Rahm Score Partnerships with Blue Yonder, Callaway and Santander

Trio of new or expanded partnerships for the world No. 3 will see brands receiving on-course exposure with Rahm elevating their respective presence off-course

Two-time Major Golf Champion and SPORTFIVE Golf client Jon Rahm has secured a new partnership with Santander, while extending his relationships with existing partners Blue Yonder and Callaway. 

Jon Rahm's great success (five wins and one Major championship since Fall of 2022) has led to him becoming the highest paid golf endorser globally as well. On and off the golf course, the best brands around the world continue to see the global icon Jon Rahm has become.

SPORTFIVE has represented Rahm since he turned professional in 2016.  Since then, he has become one of the world’s elite golfers, amassing 21 career wins, including Major Championships at the 2021 US Open and 2023 Masters, and has been ranked No. 1 in the Official World Golf Rankings for 52 weeks.

SPORTFIVE is a leader in the business of golf globally and has a diverse business built around talent representation, event management and commercialization. The agency has one of the top client rosters in the golf industry with clients playing in the top professional tours around the world. SPORTFIVE also manages several professional golf events around the world, including PGA TOUR events The American Express™, Fortinet Championship, Barbasol Championship, Puerto Rico Open and the Korn Ferry Tour’s LECOM Suncoast Classic. The agency also internationally manages the Singapore Open, the Singapore Women’s Open, the Simone Asia Pacific Cup and the BNI Indonesian Masters.

We are thrilled to help our longtime and valued client Jon Rahm and reach these three new multiyear agreements with terrific brand partners.

Steve Loy, President of Global Golf and Co-President, Americas at SPORTFIVE.

“We are thrilled to help our longtime and valued client Jon Rahm and reach these three new multiyear agreements with terrific brand partners,” said Steve Loy, President of Global Golf and Co-President, Americas at SPORTFIVE. “It’s been great to watch Jon blossom into one of the best golfers in the world and while building out the relationships with the partners who have and will continue to support him every step of the way.”

First, Rahm reached a new long-term partnership extension with Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation.  Rahm will continue to play a full bag of Callaway and Odyssey equipment, wear Callaway headwear, TravisMathew apparel and footwear, and support Topgolf’s global golf entertainment venue business. Topgolf Callaway Brands Corp. will leverage the partnership towards the Company’s strategic goal of strengthening their position as the leader in golf equipment globally, as well as their leadership positions across the modern golf ecosystem. 

Rahm recently reached a new multiyear partnership with Banco Santander (Santander Bank in the US), a leading commercial bank with meaningful presence in Europe and the Americas, 164 million customers and one of the largest banks in the world by market capitalization. Rahm is now wearing the Santander logo on the right sleeve of his golf apparel during all competitions, which began at last week’s Open Championship, and will be part of the bank’s events and advertising. The sponsorship will also be a powerful commercial platform for Rahm to interact with Santander customers through hospitality and meet and greets. Rahm is expected to help the Santander brand increase its visibility worldwide, especially in North America, where Santander has a significant presence and where he plays most of his competitive schedule.

Finally, it was announced that Rahm has reached a multiyear extension of his current partnership with Blue Yonder, the leader in digital supply chain transformations. Rahm will continue to serve as brand ambassador for Blue Yonder and will wear the brand’s logo on the chest of his golf shirt during all competitive events. Rahm will champion the pursuit of excellence on behalf of Blue Yonder through joint marketing campaigns and promotions.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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