Jets Become one of the First NFL Clubs to agree to a Broadcast Television Deal in the UK Market Since the Announcement of the League’s IHMA Initiative
Sky to Carry Jets Programming Throughout the 2022 Season
The New York Jets and Sky Sports have entered into a partnership for the 2022 NFL season making the Jets one of the first NFL clubs to secure a broadcast television deal in the United Kingdom since the NFL’s International Home Marketing Area (IHMA) initiative was launched in January. The new deal provides fans with Jets shoulder programming, and exclusive team content throughout the season.
The partnership was made possible with the assistance of SPORTFIVE, a global, full-service sports and entertainment marketing agency that the team partnered with early this year to expand its presence in the UK.
We could not be more thrilled to connect with new fans in the United Kingdom through Sky Sports. The UK has become the second home of the New York Jets. This partnership allows us to provide our UK fans with Jets content throughout the season and assist with the growth of our brand and this game internationally.", said Hymie Elhai, New York Jets President.
"We could not be more thrilled to connect with new fans in the United Kingdom through Sky Sports."
Hymie Elhai, New York Jets President
As the 2022 NFL season begins, Sky Sports will provide their viewers the chance to catch up on the latest exclusive content that highlights the New York Jets, including the Emmy Award-winning ‘One Jets Drive,’ and ‘Flight 2022.’
‘One Jets Drive’ will air Wednesday’s weekly On Sky NFL Channel at 21:30. ‘Flight 2022’ started airing on September 4th and will go into Sky on Demand as a programming stack.
The New York Jets were awarded international marketing rights to the United Kingdom in 2022 as a part of the NFL’s IHMA initiative. The initiative provided all 32 NFL clubs the right to pursue and bid on international markets with the goal of globally expanding the game of American football.
The Jets preseason contest against the New York Giants at MetLife Stadium previously aired live on Sunday, August 28th in preseason Week 3.
ABOUT THE NEW YORK JETS
The New York Jets were founded in 1959 as the New York Titans, an original member of the American Football League (AFL). The Jets won Super Bowl III, defeating the NFL’s Baltimore Colts in 1969. In 1970, the franchise joined the National Football League in the historic AFL–NFL merger that set the foundation for today’s league. As part of a commitment to its fan base through innovation and experiences, the team has created initiatives such as, its trailblazing Jets Rewards program, a state-of-the-art mobile app, and Jets 360 Productions, a comprehensive content platform that gives fans greater access to the team across all digital and social platforms. The organization takes great pride in a long-standing, year-round commitment to their community. These programs are funded by the New York Jets Foundation and look to positively influence the lives of young men and women in the tri-state area, particularly in disadvantaged communities. The organization supports the efforts of the Lupus Research Alliance, youth football and numerous established charitable organizations and causes sponsored by the NFL. The New York Jets play in MetLife Stadium, which opened in 2010, and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey. For more information about the New York Jets visit newyorkjets.com.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have.
SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Other press releases
Join the Newsletter
Press & Media Registration