Published on January 30th, 2024

Location: Global

SPORTFIVE France Welcomes New Leadership: Xavier Oddone and Maxime Lebessou

After a remarkable career in the fields of sports and entertainment, Laurent Moretti, the current Managing Director for France, has decided to step down from his operational and executive roles as of February 29, 2024. The global management would like to express its deep gratitude to Laurent for his dedication and exceptional leadership over the years.

Laurent, in his role as Managing Director of France, has played a pivotal role in orchestrating a significant transformation in the country. He successfully navigated the transition from Lagardère Sports to SPORTFIVE and made substantial contributions to the growth and strengthening of SPORTFIVE's presence in France as well as globally.

Xavier Oddone will succeed Laurent Moretti as Managing Director, and Maxime Lebessou will join him as Deputy Managing Director. Together, they will form a complementary team to meet challenges and work closely together. Their expertise and leadership have been essential in the revival phase of SPORTFIVE France and the redeployment of its economic activity.

Benjamin Deblicker will join this Executive Committee by taking over the Commercial Department in France, bringing his extensive expertise and ability to leverage our international network. This new chapter for SPORTFIVE will also be marked by the reinforced role of Amélie Davignon, SVP People and Social Impact, who will continue her mission on company culture and SPORTFIVE's employer branding. Antoine de Montmorillon, who joined the team a year ago, will continue to transform the legal and financial activities specific to SPORTFIVE's expertise.

SPORTFIVE France has undergone numerous developments and successes over the past three years. SPORTFIVE's commitment to modernization, continuous transformation, and the strengthening of our expertise remains at the heart of its strategy for creating successful partnerships.

"His role as a key figure in our positive turnaround in France will be remembered as part of his lasting legacy.”

Philipp Hasenbein, COO at SPORTFIVE

"We extend our heartfelt gratitude to Laurent for his dedicated service and valuable contributions to SPORTFIVE. His role as a key figure in our positive turnaround in France will be remembered as part of his lasting legacy. We are enthusiastic about deepening our collaboration with Xavier, Maxime, Amélie, Antoine and Benjamin. Alongside our focus on a strong global strategy and country-specific initiatives, we are actively enhancing our efforts in France's growth areas,” states Philipp Hasenbein, COO SPORTFIVE, on behalf of the Executive Committee. 

Laurent Moretti, Managing Director of SPORTFIVE France, commented: "It is with great emotion that I am preparing to step down from my position as Managing Director, which I have held for over 10 years at SPORTFIVE in France. In a few days' time, I'll be handing over the reins to Xavier, who together with Maxime, I'm convinced, will continue to write the SPORTFIVE story and contribute to the agency's success on the French market. I'd also like to thank our clients, who are also an integral part of our history, for their trust over all these years of collaboration. And I have a special thought for all the SPORTFIVE teams, who have contributed to our success and achievements, I thank them for all the trust they have placed in me and congratulate them on all the successes past and future."

For Xavier Oddone, Managing Director of SPORTFIVE France: "Maxime and I are grateful and proud of these new functions and of the trust placed in us by the global management team and Laurent. We'd like to thank Laurent in particular for the years we've spent together, and for the trust and passion he's been able to pass on to us. We will continue to carry out all the actions he has initiated with the aim of contributing to the agency's development in the French market."

Xavier and Maxime have the full support and confidence of SPORTFIVE's global management in the fulfillment of their new mission.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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