Published on March 6th, 2024

Location: Global

SPORTFIVE announces Fotocasa as the official partner of Atlético de Madrid

Hamburg, March 6, 2024 – SPORTFIVE is thrilled to announce Fotocasa, Spain's premier real estate platform, as the official partner of Atlético de Madrid. This strategic collaboration, facilitated by SPORTFIVE, will reinforce Fotocasa's dominant position in the Spanish market.

In 2024, Fotocasa will stand as a key sponsor of Atlético de Madrid, supporting both the men's and women's football teams. It proudly assumes the mantle of being the sole real estate portal associated with Atlético. Through this impactful partnership, Fotocasa reaffirms its dedication to Spanish sports and culture as well as its pivotal role in the significant moments for Spanish people, extending beyond real estate decisions by also including their leisure activities.

Speaking on the partnership, Sergi Vieta, General Manager at SPORTFIVE Iberia said: “We are pleased to introduce a new agreement for our client Atlético de Madrid, with Fotocasa, the European leader in the real estate portals market. This leading-edge partnership will reinforce and consolidate the platform's dominant position in Spain through a strong presence in the club's activities.“

“This leading-edge partnership will reinforce and consolidate the platform's dominant position in Spain through a strong presence in the club's activities.“

Sergi Vieta, General Manager, SPORTFIVE Iberia

He continued, “Fotocasa will have a prominent presence on the LED displays on matchdays at the Metropolitano stadium, activations with players from both the men's and women's teams and a series of collaborative initiatives where the two brands converge. We have no doubt that this will be a strategic alliance for Fotocasa, crucial in sustaining the success that the brand has already convincingly demonstrated in the Spanish market.”

Oscar Mayo, General Business and Operations Director of Atlético de Madrid, expressed his enthusiasm, stating, "We warmly welcome Fotocasa to the rojiblanca family, the foremost portal for buying and renting second-hand and new homes in Spain. Fotocasa joins our esteemed pool of sponsors, contributing to our shared commitment to expanding horizons."

"We take great pride in sponsoring the esteemed and charismatic Atlético de Madrid, embodying values such as relentless effort, teamwork, exceptional talent, and continuous innovation, which strongly resonate with Fotocasa. Growing alongside such a significant team demonstrates our commitment to being an integral part of important moments in the lives of Spaniards, not only in their real estate decisions but also in their leisure pursuits," explained Jose Manuel Merino, General Director of Fotocasa.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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