Published on February 29th, 2024

Location: China

SPORTFIVE Facilitates DXRacer's special partnership with VALORANT Champions Tour CN

SPORTFIVE is delighted to announce that DXRacer, the leading gaming chair brand, has renewed its partnership with the VALORANT Champions Tour CN.

As part of this partnership, DXRacer will provide designated event chairs equipped with the cutting-edge technology of their Drifting Series, ensuring a high-quality experience for competitors. This strategic alliance aims to empower participants, fuel their ambition, and propel them towards success in the fiercely competitive gaming arena.

SPORTFIVE played a pivotal role in renewing the partnership between DXRacer and the VALORANT Champions Tour CN, maximizing the benefits of their sponsorship. This included leveraging intellectual property licensing, enhancing on-site product exposure, and implementing effective event promotion strategies. By becoming a special partner, DXRacer seeks to expand its brand presence in China and globally, connecting with a broader audience of gamers.

In a significant stride within China's vibrant gaming scene, DXRacer has solidified its position as a key player, securing prestigious partnerships and accolades. With its recent designation as the 2024 Valorant Champions Tour CN's Official Gaming Chair, alongside partnerships with the TEC VALORANT Team and the esteemed WE Club, DXRacer underscores its commitment to fostering local talent and elevating the esports landscape.

Moreover, as a longstanding partner of revered events like WCG and StarsWar, and through sponsorship collaborations with top-tier tournaments like the LPL, DXRacer has gained widespread favor among professional esports events and players, earning consistent acclaim and support from the local gaming community.

SPORTFIVE has cultivated a strong and mutually beneficial relationship with Riot Games as a key player in the esports sector. Since 2017, SPORTFIVE has been instrumental in developing the commercial framework for Riot Games' League of Legends esports scene, collaborating with game developers across multiple regions worldwide.

With its extensive involvement in the gaming industry, SPORTFIVE brings over two decades of expertise to the EMEA region of VALORANT and boasts a robust resource system and industry-leading experience in VALORANT tournament partnerships.

"We eagerly anticipate supporting DXRacer as the special partner of the VALORANT Champions Tour CN, seizing opportunities and exploring new possibilities at all levels of the event. "

Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE

Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE, commented: "We are honored to renew the collaboration between DXRacer and VALORANT Champions Tour CN. The 2024 season is poised to be the most competitive yet, with new locations, leagues, more teams and games. We eagerly anticipate supporting DXRacer as the special partner of the VALORANT Champions Tour CN, seizing opportunities and exploring new possibilities at all levels of the event. Our goal is to leverage the event's popularity, attract a younger user base, and maximize its overall presence."


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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