SPORTFIVE, a leading sports marketing agency, is thrilled to announce that DXRacer, the premier gaming chair brand, has become the official partner of VALORANT Champions CN Qualifier. This partnership is set to empower participants, fuel their ambition, and drive them towards success in the highly competitive gaming arena.
As part of this collaboration, SPORTFIVE will work closely with DXRacer to maximize the benefits of their sponsorship. This includes leveraging intellectual property licensing, on-course product exposure, and event promotion. DXRacer and VALORANT China have committed to a two-year partnership, which will feature DXRacer gaming chairs at the upcoming CQ event in July this year, as well as the VALORANT China series in 2024. By becoming an official partner, DXRacer aims to expand its brand presence in China and globally, connecting with a broader audience of gamers.
VALORANT, a free-to-play multiplayer first-person shooter developed by Riot Games, has obtained significant attention since its release in 2020 and is among the most popular first-person shooter games on the planet.
“SPORTFIVE is honoured to bring one of the biggest names in gaming chairs in DXRacer to the top tier of esports for VALORANT Champions CN Qualifier. We look forward to watching the tournament unfold in Shanghai and we will be supporting DXRacer on the execution of this sponsorship.”
Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE
The VALORANT tournament system spans multiple global regions, including the Pacific, the Americas, EMEA (Europe, the Middle East, and Africa) International League. With its extensive experience as a sponsor of over 100 gaming events worldwide, DXRacer is excited to embark on this new chapter in the Chinese VALORANT professional events scene, supported by its established position in the gaming marketing field.
SPORTFIVE has cultivated a strong and valuable relationship with Riot Games as a prominent player in the esports sector. Since 2017, SPORTFIVE has been instrumental in building the commercial framework for Riot Games' League of Legends esports scene, working with the game developers in multiple regions across the globe. With its deep connection to the gaming industry, SPORTFIVE brings over two years of expertise in VALORANT's EMEA region and possesses a robust resource system and industry-leading experience in VALORANT tournament partnerships.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Prior to this, DXRacer's predecessor was a corporation specialized in designing and manufacturing racing seats. It collaborated with renowned racing equipment manufacturers worldwide to create top-tier seats prioritizing safety, durability, and comfort. DXRacer stood out as one of the few manufacturers capable of exceeding FIA standards in seat construction.
In 2006, DXRacer introduced the world's first gaming chair, known as the Formula Series, marking a groundbreaking milestone in the gaming industry and establishing a legendary status for gaming chairs. Every DXRacer gaming chair represents a pinnacle of craftsmanship, embodying the relentless pursuit of perfection embraced by the entire DXRacer team.
Presently, DXRacer boasts an extensive network of 200 resellers, offering a diverse range of 1,000 products. Remarkably, our sales have exceeded 6 million chairs in 56 countries, consistently setting new records in global sales.
DXRacer extends sincere gratitude to our valued customers from around the world. We firmly believe that our journey has just begun, and we remain committed to crafting premium gaming furniture that not only reflects individuality but also enhances the quality of life.