Published on December 21st, 2022

Location: China

SPORTFIVE Facilitated Hisense on Its FIFA World Cup Qatar 2022™ Campaign "Perfect Match Tour"

The memorable FIFA World Cup Qatar 2022™ not only saw Hisense's second journey as an official sponsor of the World Cup, but also witnessed SPORTFIVE, for the second time in a row,  creating a series of creative activities to global fans for Hisense as creative activation agency.

We Design the Perfect Match

Led by SPORTFIVE China, and with the support of digital and talents management colleagues from SPORTFIVE France, US and UK, a bus tour was designed and delivered online and offline with the theme of Perfect Match.

Perfect Match represents the FIFA World Cup matches with exciting and unforgettable moments created together by players, coaches, spectators and fans watching in front of TVs. As a reliable home appliance brand, Hisense can confidently speak out to the world through the FIFA World Cup platform with the determination of presenting each Perfect Match to global audiences.

We Deliver the Perfect Match

As Hisense Legend of Perfect Match Tour, Kaká invited fans worldwide to join this 28-day bus tour across Dubai and Doha.

The exciting journey started on November 21st, the Hisense Perfect Match Bus Tour made its first stop at the City Walk Dubai. Kaká finished an absolute masterpiece with artist, and accepted the interesting giant football bowling challenge from fans.

When fans had an awesome time at the Jumeirah Beach Residence playing the Perfect Match Challenge on Hisense TVs, little did they know they were in for a bigger surprise – Kaká made a guest appearance!

When Hisense House of Dreams met the World’s highest observation wheel at Ain Dubai, the fans took on the Hisense Perfect Match Tour for a once-in-a-lifetime surprise from Kaká.

The bus left for Doha as the final was drawing near. The top performance brought by football freestylers significantly built up the excitement of the event. And the world's most famous football journalist Fabrizio Romano helped drive the bus tour to millions of fans around the world.

2 cities, 5 stops, 28 days, thousands of fans… What a journey it has been! In the last stop at Doha, Kaká drew the lucky fans who participated in the online Perfect Match Dream campaign via @HisenseSports managed by SPORTFIVE team, and made their dreams come true.

We Define the Perfect Match

What a perfect match it has been: Hisense's manufacturing technology coupled with the passion for football, empowered by Kakáon the stage of the FIFA World Cup Qatar 2022™! This is a testament to showcase SPORTFIVE's capability in activating integrated campaigns for brands and creating engaging experience for fans and consumers through the power of sports, with global coordination.

Echo Li, Managing Director, Greater China & Senior Vice President, Global Partnerships at SPORTFIVE, said,“We are delighted to have organized the ‘Perfect Match Tour’ campaign during the FIFA World Cup Qatar 2022, helping Hisense to create once-in-a-life-time experience and unforgettable memories for football fans worldwide. Powered by our global network and in-depth activation experience, we are committed in supporting more and more brands' regional growth and global journey through sports that transcend beyond borders."

We are delighted having helped Hisense to create once-in-a-life-time experience and unforgettable memories for football fans worldwide.


Echo Li, Managing Director, Greater China & Senior Vice President, Global Partnerships at SPORTFIVE

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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