Published on January 18th, 2023

Location: China

SPORTFIVE & DAKA Culture Partner for Belgium National Team Trading Cards

The global sports marekting agency announced today that DAKA Culture signed  a licensing deal with the Belgium national football team to release an exclusive range of trading cards in China. The collaboration was faciliated by SPORTFIVE.

DAKA Culture, as an officially authorized partner of the Belgium national football team, will have many exclusive rights to design and release the trading cards in the Chinese markets over the next three years. The Belgium national football team and DAKA Culture will collaborate to provide Chinese football fans and sports collectors with a variety of creative and collectible trading cards, as well as numerous new experience such as autographed cards. The first products are expected to be available in mid-2023. Please stay tuned!

The trading card is an important part of sports derivatives, and it, together with the entire derivatives and collection industry, has always been an important component of the commercial development of the world's top professional football clubs. In 2022, DAKA Culture has successively established partnerships with Eintracht Frankfurt, Bayer 04 Leverkusen, Atletico Madrid, Celtic F.C. and Manchester City F.C. This official cooperation between DAKA Culture and the Belgium National Football Team has not only promoted the sports industry, greatly benefited Chinese and Belgian fans, but also formed a good mutual complementary relationship with the club's trading cards.

“We are honored to have facilitated the cooperation between Belgium national football team and DAKA Culture. We believe this perfect match will support the Red Devils to develop innovative products in the Chinese market, while providing fans and collectors with a unique experience." said Echo Li, Managing Director, Greater China & Senior Vice President Global Partnerships at SPORTFIVE.

We believe this perfect match will support the Red Devils to develop innovative products in the Chinese market, while providing fans and collectors with a unique experience.

Echo Li, Managing Director, Greater China & Senior Vice President Global Partnerships at SPORTFIVE


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About DAKA

    Established in 2015, DAKA Culture, also known as DAKA, was the first distributor of trading cards in China. For many years, DAKA Culture has concentrated on the development and distribution of cultural collection items in Chinese sports, entertainment, art, science, and history. To date, DAKA has produced a large number of popular products for a wide range of IPs, including prestigious international teams like Manchester City, professional leagues like CBA, Chinese Super League teams like Shanghai Shenhua, films and TV shows like My People, My Country, entertainment variety shows like Idol Producer, and collectible card-related products like Chinese boxing champion Zou Shiming. With the concept of "Collection for Love", DAKA will remain committed to the trading cards, producing more new products that collectors enjoy, and actively developing new business areas such as e-sports, Japanese and Korean entertainment, and animation.

  • About Belgium National Football Team

    The Belgium national football team was founded in 1895 and is the official representative of Belgian football. The squad has been known as the Red Devils since 1906. Throughout its history, the Belgium national football team has participated in 14 World Cups, winning the third place once and finishing forth. Belgian football enjoyed a golden era in the 1980s and 1990s, finishing fourth at the 1986 World Cup. At the 2014 World Cup, the team showed a great deal of young talent, which enabled the team to reach the final eight. Additionally, this golden generation placed third at the 2018 World Cup.

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