Published on July 7th, 2023

Location: USA

SPORTFIVE Expands Golf Representation Business in Europe by Adding Alpha Sports Based in the UK

Duncan Reid appointed Senior Vice President of European Golf and will lead the agency’s professional golf talent recruiting and servicing across the continent

SPORTFIVE has expanded its golf talent representation capabilities in Europe with the addition of London-based golf representation agency Alpha STM (“Alpha Sports”) to its global golf business. 

As part of the addition, Duncan Reid joins SPORTFIVE as the Senior Vice President, European Golf. Previously the Managing Director of Alpha Sports, a management agency founded by Reid in 2016, Reid will now be responsible for leading the agency’s recruiting and servicing of up-and-coming European-based professional golf talent. Along with Reid, Nick Winder also joins the agency from Alpha Sports as a Player Manager in London. They both join David Rawluk, an existing Player Manager, in the agency’s Golf Division based in Dublin. 

“With the addition of Duncan and Alpha Sports we are excited at the opportunities for representing more players in Europe"


Steve Loy, President of Global Golf and Co-President, Americas at SPORTFIVE

The Alpha Sports team moves to SPORTFIVE with an impressive roster of players, made up of European Tour winners and some of the game’s rising stars. They include Antoine Rozner, Matthew Jordan, Romain Langasque, Daniel Hillier, Casey Jarvis and Oihan Guillamoundeguy to the stable.

“Since launching our global golf business strategy, expanding our presence in the sport in Europe has been on the top of our priorities list” said Steve Loy, President of Global Golf and Co-President, Americas at SPORTFIVE. “With the addition of Duncan and Alpha Sports we are excited at the opportunities for representing more players in Europe, along with fuelling an expansion in golf event management and brand representation in the game.”

“The agency’s Golf Division is already incredibly strong in the US and Asia and we now have the chance to expand on that success in Europe."


Duncan Reid, Senior Vice President, European Golf at SPORTFIVE

Reid has worked in the golf industry for nearly 20 years, starting his career at IMG where he spent 10 years both in Europe and the US representing some of the world’s most high-profile players.

“It’s such a great time to join SPORTFIVE,” said Reid. “The agency’s Golf Division is already incredibly strong in the US and Asia in talent representation, event management, and brand consulting, and we now have the chance to expand on that success in Europe.  This merger will offer up more playing and commercial opportunities for current and future clients who have ambitions to play on the PGA Tour and will enable smooth transitions for them across the Atlantic.”

SPORTFIVE has a diverse global golf business built around talent representation, event management and commercialization. The agency has one of the top client rosters in the golf industry with clients playing in the top professional tours around the world. The roster is highlighted by Phil Mickelson, Jon Rahm, Tom Kim, Keegan Bradley, Harris English, and Davis Love III. Its clients include four Major Championship winners, four PGA Tour Rookie of the Year Award winners, and two members of the World Golf Hall of Fame.

SPORTFIVE also manages several professional golf events around the world, including PGA TOUR events The American Express™, the Fortinet Championship, Barbasol Championship, and Puerto Rico Open, and the Korn Ferry Tour’s Lecom Suncoast Classic. The agency also internationally manages the Singapore Open, the Singapore Women’s Open, the Simone Asia Pacific Cup and the BNI Indonesian Masters. It is also the exclusive sales agency for the DP World Tour tournament the BMW International Open, providing full partner support during the tournament, among other services. 

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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