Published on July 28th, 2023

Location: China

SPORTFIVE Empowers Chi Forest's Collaboration with Genshin Impact Summer Festival 2023

Chi Forest joined forces with HoYoverse at the Genshin Impact Summer Festival 2023 in New York City

SPORTFIVE can announce its commitment to the collaboration between HoYoverse and Chi Forest. With a focus on delivering an exceptional event experience to Genshin Impact gamers in the US, Chi Forest joined forces with HoYoverse at the Genshin Impact Summer Festival 2023 last week in New York City.

As part of this dynamic collaboration, Chi Forest showcased an engaging booth at the Genshin Impact Summer Festival 2023 in New York. The booth featured an array of Genshin Impact-themed drink boxes and interactive games, fostering a delightful experience for fans and gamers alike. These activities provided a platform for fans and gamers to connect and share their passion for the game.

At SPORTFIVE, we transcend boundaries and unlock new realms of opportunity for brands in gaming and esports. With our globally integrated organization, data-driven expertise, and relentless pursuit of innovation, we empower brands to embrace this dynamic landscape and create enduring value in the realm of digital entertainment.

Chi Forest, a Chinese food and beverage company dedicated to enhancing well-being, is renowned for its range of healthy and quality products. From the popular Chi Forest Sparkling Water to the refreshing Alienergy, their offerings have successfully reached over 40 nations, including Australia and the United States.

HoYoverse is global interactive entertainment brand that aims to create and deliver an immersive virtual world experience to players worldwide through a variety of entertainment services. The brand has brought fans and users popular games including Genshin Impact, Honkai Impact 3rd, and Tears of Themis, as well as a wide range of entertainment content including the virtual character Lumi and the N0va Desktop App, anime, manga, light novels, and music. In the future, HoYoverse will continue to expand its content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, and Seoul.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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