Published on August 1st, 2023

Location: USA

SPORTFIVE Brings Soccer Champions Tour to over 100 Countries Through over 40 Media Partnerships

Global agency handled international media rights sales and distribution for the U.S. tour featuring six of the world’s most iconic soccer clubs

Global sports marketing agency SPORTFIVE has brought the 2023 Soccer Champions Tour, featuring six of the world’s most iconic soccer clubs playing matches in the U.S., to millions of fans around the world through international media partnerships. 

SPORTFIVE partnered with the Soccer Champions Tour and its global Media Division handled international sales and distribution of the tour, which has resulted in more than 40 broadcast partners in more than 100 countries around the world.  

We are thrilled to partner with the Soccer Champions Tour and bring matches featuring these iconic soccer clubs playing in the U.S. to such a wide audience globally.

Neil Glat, Co-President, Americas at SPORTFIVE

The Soccer Champions Tour features Spain’s Real Madrid and FC Barcelona, Italy’s Juventus Football Club and AC Milan, and England’s Arsenal and Manchester United competing in seven matches between July 22, and August 2, 2023. The tour has included matches at American venues including Rose Bowl Stadium in Pasadena, CA, SoFi Stadium in Inglewood, CA, NRG Stadium in Houston, Dignity Health Sports Park in Carson, CA, and AT&T Stadium in Arlington, TX.  This week’s matches include AC Milan v. Real Madrid at Allegiant Stadium in Las Vegas, NV and FC Barcelona v. Juventus at Camping World Stadium in Orlando, FL.

“We are thrilled to partner with the Soccer Champions Tour and bring matches featuring these iconic soccer clubs playing in the U.S. to such a wide audience globally,” said Neil Glat, Co-President, Americas at SPORTFIVE. “The U.S. has increasingly become a destination for the world’s best soccer teams during the summer, and these matches offer fans a chance to see teams play in some of the most premier sports venues in the U.S.”

SPORTFIVE is the world's leading agency for soccer rightsholders, with over 30 years’ experience providing services including marketing, sales, and rights management. In Europe, the agency is the lead marketing partner of more than 70 soccer clubs across all leagues and federations. Meanwhile, since 1993, SPORTFIVE has exponentially increased the value of Asia’s football federations and works with select rightsholders in Africa.

In the U.S., SPORTFIVE provides a range of services to domestic and international soccer entities across its variety of business lines, including Brand Consulting, Commercial Sales, Digital, Experiential & Production, and Media. Along with the Soccer Champions Tour, some of the agency’s soccer partners in the United States include Atletico Madrid, Borussia Dortmund, Concacaf, FC Augsburg, Flamengo, New York City FC, Real Madrid TV, the USL, the U.S. Soccer Federation, and a variety of teams participating in the UEFA Champions League and Europa League Qualifiers.


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About Soccer Champions Tour

    Soccer Champions Tour was created by a newly formed company of global investment firm Sixth Street to support the continued global growth of top-tier sports franchises by organizing high-profile, competitive events for the millions of fans that live outside the domestic markets of the biggest clubs. The 2023 Soccer Champions Tour is the first time these six clubs, which hold among them 31 European trophies, have participated together in a U.S. series. The eight fixtures will take place in host market stadiums in Dallas, Houston, Las Vegas, Los Angeles, Orlando, and San Francisco. 

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