SPORTFIVE brings FPT Play on board as Media Rights Partner for the AFF Mitsubishi Electric Cup 2022

The ASEAN Football Federation (AFF) announced that FPT Play has been appointed as the exclusive media rights holder in Vietnam, Laos, Cambodia and Myanmar for the AFF Mitsubishi Electric Cup 2022.

Through a deal brokered by SPORTFIVE, AFF’s exclusive commercial and media rights representative, FPT Play will broadcast the upcoming tournament on their terrestrial, cable, satellite, IPTV, Internet, mobile and social networks.

Taking place from 20 December 2022 to 16 January 2023, the AFF Mitsubishi Electric Cup 2022 is a high priority tournament for the Vietnamese national team, who have lifted the trophy on two occasions, most recently in 2018. Following a strong showing in the tournament’s recent 2020 edition held in Singapore, as well as promising performances in the World Cup Qualifiers for the Asian region, the “Golden Star warriors” will be looking to reclaim their AFF Championship title in 2022.

Ms. To Nam Phuong, Deputy General Director of FPT Play, said, "2022 has begun brightly for the country’s football teams with consecutive victories in the various international arenas, including at both the National and youth U23 levels. Overcoming all challenges, the Golden Star warriors have shown the international sports community and particularly their Vietnamese football fans their fighting spirit and quiet strength when faced with adversity. FPT Play wishes to play its part in supporting the Vietnam teams’ efforts by bringing their winning moments to the masses, and the AFF Mitsubishi Electric Cup 2022 will be the next prestigious platform for FPT Play to bring the best Vietnamese football content to all the Vietnamese people.”

AFF President, Major General Khiev Sameth, said, “We are very pleased to have FPT Play on board as the media rights partner for Vietnam, Laos, Cambodia and Myanmar for the upcoming AFF Mitsubishi Electric Cup 2022. FPT Play was a valued broadcast partner for the AFF U23 Championship 2022 held earlier this year, and to now have FPT Play extend the partnership to include our crown jewel competition, the AFF Championship speaks volume of their commitment to support and grow ASEAN football in the region together with us.”

Malcolm Thorpe, Managing Director, Southeast Asia at SPORTFIVE, said, “We are delighted to partner with FPT Play to bring the best ASEAN football action to all our fans in Vietnam, Laos, Cambodia and Myanmar. The AFF Championship is the region’s premier football tournament and with FPT Play’s extensive reach and multiple viewing platforms, fans will be spoilt for choice when choosing how they will catch all of the live action when the tournament gets under way.”

We are delighted to partner with FPT Play to bring the best ASEAN football action to all our fans in Vietnam, Laos, Cambodia and Myanmar.


Malcolm Thorpe, Managing Director, SEA, SPORTFIVE

ABOUT THE AFF MITSUBISHI ELECTRIC CUP 2022

The AFF Mitsubishi Electric Cup is a biennial football competition organised by the ASEAN Football Federation (AFF). First played in 1996, the tournament is contested by the national ‘A’ teams of Southeast Asia and boasts record TV ratings. The 14th edition of the tournament will take place from 20 December 2022 to 16 January 2023. It will continue the format where 10 qualified teams will be split into two groups of five and play a round robin system, with each team playing four fixtures, in the group stage. The knockout rounds remain unchanged, with semi-finals and the final played in a two-legged format. For more information, visit affmitsubishielectriccup.com

ABOUT FPT PLAY

According to GroupM's report, FPT Play is currently the unit with the largest market share in the OTT market in Vietnam with more than 27 million registered users and recorded service usage in 2020. This report also indicates that with this growth momentum, FPT Play will quickly become the top most used OTT platform in the future. This position has been further confirmed since the merger with FPT Television into a single brand named FPT Play. This decision allows FPT Play to officially hold two of the most important television technology platforms: IPTV and OTT.

ABOUT SPORTFIVE

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

Press contacts

Pearline Chan

Director Marketing Communications

pearline.chan@sportfive.com

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