SPORTFIVE becomes exclusive partner of the International Weightlifting Federation

The International Weightlifting Federation (IWF) has assigned its international media rights for two upcoming World Championships to SPORTFIVE. 

As IWF's exclusive partner, SPORTFIVE will distribute the media rights to the World Championships in 2022 and 2023, as well as to the Grand Prix in 2023 and the IWF World Cup in 2024. The cooperation marks a further step in a close collaboration between SPORTFIVE and the international weightlifting sport. 

The cooperation with IWF enables SPORTFIVE to take another step towards marketing of major international weightlifting tournaments. Earlier this year, SPORTFIVE has signed a long-term agreement with the European Weightlifting Federation (EWF) for its flagship events – the senior European Championships.

Tigran Sirunyan, Senior Vice President Media at SPORTFIVE said: "SPORTFIVE has extensive experience and proven track record in media rights distribution to major weightlifting events, and we are more than pleased with our new partnership with IWF. I am convinced that we will justify IWFs trust via contemporary distribution models, which will raise the profile and popularity of the world's best weightlifting competitions to a new level."

“SPORTFIVE has extensive experience in media rights distribution [...] to major weightlifting events.”

Tigran Sirunyan, Senior Vice President Media at SPORTFIVE

Antonio Urso, IWF General Secretary said: “We are very happy open once again the cooperation with SPORTFIVE. In this process of growth of our sport and our image we needed to rely on professionals’ company who with their experience can contribute to a renewed image of world-class weightlifting. We are confident that this collaboration trough IWF and SPORTFIVE will bring undisputed advantages and moments of professional exchange useful for new visions of this important challenge.”

“We are confident that this collaboration through IWF and SPORTFIVE will bring undisputed advantages.”

Antonio Urso, IWF General Secretary


The IWF is one of the oldest federations in the world, founded in 1905 and is responsible for managing, regulating and organizing weightlifting at an international and Olympic level. The IWF boasts the affiliation of 196 countries and is among the international federations with the greatest diffusion in the world.


SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence, and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Entering the ecosystem in 2017, SPORTFIVE is now the leading marketing agency in the Gaming & Esports space with dedicated hubs across the globe, fit with local expertise in each region. This has enabled the agency to work with the biggest publishers in the world such as Riot Games, EA, and Ubisoft. Whether it is bringing SAP into esports or delivering Asos sponsorship on the Fnatic jersey, SPORTFIVE works with the largest organizations in Asia, EMEA and the Americas, developing products, activating partnerships, and executing brand awareness.

SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics, and Multi-Sport Events and many more.

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David Rothenhaeuser

Vice President and Head of Global Marketing Communications

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