Published on September 7th, 2023

Location: France


SPORTFIVE and the French Handball Federation announce their new exclusive partnership. The sports marketing agency will now support the Federation in developing its sponsorship revenues in France and abroad. This new strategic partnership will see the Federation's commercial offerings restructured.

A Team of Experts for Personalized Support

Driven by shared ambitions for innovation and growth, the French Handball Federation and SPORTFIVE are joining forces today to take their business development to the next level. This collaboration will enable them to pool their expertise to enhance the sponsorship experience and grow their B2B revenues. To support this expansion, the French Handball Federation will benefit from a sponsorship sales team within the Federation, supported by SPORTFIVE's central team based in Boulogne-Billancourt. The aim of this organization is to develop the Federation's commercial appeal around its various teams and competitions.

Philippe Bana, President of the French Handball Federation: "At the Federation, we have always been committed to ensuring that performance is not just sporting, but also social, societal and economic."

It's with this in mind that we've been talking to market players over the past few months, and have decided to build an exclusive, long-term partnership with SPORTFIVE from 2023 onwards, to make the most of the handball brand as part of the legacy of the Games.

Philippe Bana, President of the French Handball Federation

Exclusive, Tailor-Made Sponsorship Opportunities

This new alliance will initially take the form of support in the overhaul of commercial and marketing offers, with a view to modernizing partnership programs and their activation capacity for brands and supporting the Federation's desire to make handball and all its practices ever more accessible to the general public. SPORTFIVE will work hand in hand with the French Handball Federation in the marketing of its sponsorship assets, notably for the men's and women's French national teams, the French Cups, the Women's League, Beach Handball and many others.

The different areas of expertise within the agency will enable us to propose and build tailor-made partnerships between brands and the Federation, which meet the challenges of all. The agency's in-house resources - marketing, digital, brand solutions and business intelligence - will enable it to go even further in supporting sponsors.

SPORTFIVE and Handball - A Continuing Story

The story between SPORTFIVE and handball began in 2005. Since then, the agency has provided global support to the International Handball Federation in the commercialization of marketing and media rights, notably for the men's and women's world championships.

By joining the SPORTFIVE family of partners in France, the French Handball Federation completes a portfolio of premium and exclusive rights-holders that the agency is proud to support on a daily basis. This new association enables the sports marketing agency to demonstrate once again its local expertise in the field of sports sponsorship.

Above and beyond the business aspect, this collaboration is above all a meaningful encounter with a strong connection between our teams.

Laurent MORETTI, Managing Director France, SPORTFIVE

Philippe Bana, President of the French Handball Federation: "Together with Bertrand GILLE, who is in charge of the new Handball brand, we are confident in the shared vision and quality of the collaboration to come between Laurent MORETTI's teams and the federal teams, so that we can rapidly overcome this economic hurdle and invent new models for our sport."

Laurent MORETTI, Managing Director France, SPORTFIVE: "We're delighted and proud to have been chosen by the French Handball Federation as an exclusive partner to support its commercial development. Our shared values and ambitions will enable us to rapidly build the Federation's new commercial offers, enabling them to grow both on the French market and internationally. In addition to expanding our portfolio of beneficiaries, this new partnership enables us to consolidate our expertise and demonstrate our know-how at local level. We have built up a team of performance-oriented experts, just like the various national teams of the French Handball Federation. We're very enthusiastic about the idea of working hand in hand with the French Handball Federation, and I'd like to thank Philippe Bana, its president, for the trust he has placed in SPORTFIVE.”



    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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