Published on August 27th, 2024
Location: Global
SPORTFIVE Partners with AlNassr to Elevate Global Brand and Sponsorship Strategy
Hamburg, August 27, 2024 – SPORTFIVE announces a strategic partnership with Saudi Arabian football club, AlNassr. As AlNassr’s official agency of record, SPORTFIVE will develop and execute a comprehensive sponsorship strategy to enhance the club's global brand and diversify its partner portfolio. This partnership aligns AlNassr with prestigious teams such as the Chicago Bulls, Kansas City Chiefs, and CR Flamengo, demonstrating SPORTFIVE’s commitment to global expansion and internationalization.
SPORTFIVE, the leading football agency in the world, announces its strategic partnership with AlNassr, the most followed football club in Asia. AlNassr has experienced substantial growth, including a 438% increase in social media following from 2022-2023, reaching over 60 million followers. Additionally, AlNassr ranks 7th among global football clubs in total social media engagement (1.1bn) and brand visibility valuation ($680m).
As AlNassr’s official agency of record, SPORTFIVE will be responsible for the development and execution of a comprehensive sponsorship strategy in collaboration with the club’s commercial team. This includes local and international sales efforts aimed at elevating the club’s brand on a global scale and further diversifying its partner portfolio.
This partnership aligns AlNassr with a select group of prime sports teams that SPORTFIVE manages on a global scale, including the Chicago Bulls, Kansas City Chiefs, and CR Flamengo becoming part of SPORTFIVE’s Global Athlete & Team Marketing business area.
The project marks a milestone as SPORTFIVE continues to strengthen its presence in the Middle East region. Recently, SPORTFIVE opened two new offices in Dubai and Riyadh, and has partnered with several premium assets in Saudi Arabia, including the Esports World Cup.
“This lighthouse partnership is another step in our ambitious development in KSA and proof of our commitment in the kingdom.”
Alexis Barrassin, Senior Director MENA, SPORTFIVE
Jordi Durante, Chief Revenue Officer, AlNassr, commented, “The collaboration with SPORTFIVE strengthens our commitment to elevating the club’s presence on the international scene. Their expertise will be instrumental in unlocking new opportunities that seamlessly align with our vision for global expansion and lasting success.”
Alexis Barrassin, Senior Director MENA, SPORTFIVE, stated, “We are thrilled to partner with AlNassr, a club with a rich heritage and a forward-thinking approach. This lighthouse partnership is another step in our ambitious development in KSA and proof of our commitment in the kingdom. We are committed to building a long-lasting partnership with AlNassr and delivering exceptional service to one the most ambitious football clubs in the world.”
Christian Koller, Vice President Global Athlete & Team Marketing, SPORTFIVE, added, “This partnership is a testament to our commitment to fostering growth and innovation in sports marketing. AlNassr is among the most followed clubs in the world. Our goal is to create impactful and sustainable partnership opportunities that will not only enhance the club's global brand but also provide long-term value for all stakeholders involved. Together, we will take AlNassr to new heights, and we are excited about the journey ahead.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About AlNassr
Founded in 1955 by Zaid bin Mutlaq Al-Jaba’ Al-Dawish Al-Mutairi in Riyadh, AlNassr Saudi Football Club is a beacon of excellence in Saudi, Arab, and Asian football. Originating from the yellow dunes of Najd and the blue waters of the three seas, AlNassr has become one of the most successful clubs in the region, boasting 17 league titles and two Asian Championships.
AlNassr’s legacy extends far beyond its homeland, achieving a historic milestone as the first Asian club to compete in the inaugural FIFA Club World Cup in Brazil in 2000. The club has been home to legendary footballers throughout its history, including Bulgarian Ballon d’Or winner Stoichkov and Brazilian star Denilson. Today, AlNassr continues to shine with the presence of five-time Ballon d’Or winner Cristiano Ronaldo, joined by other stars such as Sadio Mané, Aymeric Laporte, Marcelo Brozović, and many more.
Dedicated to nurturing local talent, AlNassr’s academies play a pivotal role in fostering the next generation of local footballers. By promoting sports practice within the community, the club aims to inspire a region, build a lasting legacy, and continue its tradition of excellence.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
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