Published on May 8th, 2026
Location: USA
Soccerex and SPORTFIVE Announce Strategic Partnership for Global Football Across the Americas
New York, May 8 2026 — Soccerex, the global football business platform connecting the worldwide football industry through events, strategic relationships and year-round business opportunities, and SPORTFIVE, a leading international sports marketing agency, today announced a strategic partnership focused on accelerating commercial growth, strengthening stakeholder engagement and unlocking new opportunities across the global football ecosystem.
Through the partnership, SPORTFIVE will provide strategic consultancy, commercial advisory and sales support to Soccerex across its growing global platform, including flagship events, curated executive gatherings, hospitality activations and strategic initiatives tied to key football properties and stakeholders throughout the Americas and broader international football landscape.
The partnership will place particular emphasis on deepening engagement with major football stakeholders, brands, federations, leagues, rights holders, investors and commercial partners connected to competitions and events organized by confederations, while also supporting Soccerex’s broader evolution from a traditional event business into a year-round football industry platform focused on meaningful business outcomes.
“Soccerex has spent nearly three decades bringing the global football industry together, but our vision today is much bigger than events alone," said Garrett Navia, CEO of Soccerex.
"We are building a year-round platform designed to connect rights holders, brands, investors, clubs, leagues and decision-makers in ways that create meaningful business outcomes, long-term industry value and lasting impact across the global football ecosystem and the communities the game touches. SPORTFIVE brings extraordinary commercial expertise, relationships and credibility to that vision, and we believe this partnership meaningfully strengthens our ability to deepen engagement throughout the Americas and beyond.”
“Soccerex plays a critical role in convening the global football industry, and this partnership reflects a shared ambition to evolve beyond traditional events into a more strategic, year round platform for commercial growth and collaboration. At SPORTFIVE, we see tremendous opportunity to help deepen engagement across the Americas by connecting brands, rights holders and key stakeholders through tailored commercial strategies, premium experiences, and meaningful partnerships. We’re excited to work alongside the Soccerex team to unlock new value for the football ecosystem and support its continued development on and off the pitch.”
Edu Borges, President of Football Americas at SPORTFIVE
The collaboration combines Soccerex’s unique position as one of the most established and globally recognized football business platforms with SPORTFIVE’s deep commercial expertise, extensive international network and proven track record advising and representing some of the most important organizations, brands and rights holders in global sport.
Together, the organizations will work to create new commercial opportunities, strengthen industry relationships and develop tailored experiences designed to bring together decision-makers from across the football ecosystem in more targeted and impactful ways.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Soccerex
Founded in 1996, Soccerex is the leading global football business platform, connecting clubs, leagues, federations, brands, investors, media companies, technology providers, rights holders and senior decision-makers from across the international football ecosystem. For nearly three decades, Soccerex has served as a central meeting point for the global game, facilitating the relationships, strategic partnerships and high-level conversations that help shape the future of football.
Today, Soccerex is evolving beyond traditional events into a year-round platform designed to drive meaningful business outcomes, industry connectivity and long-term value creation across the sport. Through global events, curated executive experiences and strategic partnership initiatives, Soccerex brings together capital, commerce, innovation, media, technology and leadership to create measurable impact across both the football industry and the communities the game reaches worldwide.
For more information, visit https://soccerex.com/
Press contacts
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Jack Milko
Communications & PR Manager, USA
jack.milko@sportfive.com
