Published on October 16th, 2024
Location: Global
Snickers Becomes Official Global Partner of AlNassr, Featured on Sleeve of Club’s Training Kit
Hamburg, October 16, 2024 – Saudi Arabian football club AlNassr has announced a global partnership with Snickers, the world-renowned chocolate brand. As part of this agreement, Snickers becomes the Official Chocolate Partner of AlNassr and will be featured on the sleeve of the club’s training kit, which also serves as the warm-up kit on Saudi Pro League and King’s Cup matchdays. This collaboration, facilitated by SPORTFIVE, marks a significant step for both AlNassr and Snickers, offering broad exposure and engagement across multiple platforms.
Snickers will benefit from significant global visibility through its presence on AlNassr’s training kit and the club’s highly followed social media channels, as well as extensive broadcast coverage. Beyond the kit, the partnership will come to life across various marketing channels, including in-stadium activations, digital platforms, and retail points-of-sale throughout the Middle East. This multi-channel approach not only maximizes brand visibility but also fosters a deeper emotional connection between Snickers and AlNassr’s dedicated fanbase.
By bringing Snickers on board, AlNassr continues to expand its portfolio of prestigious global partners, further reinforcing the club’s ambition to grow its brand on an international scale. This collaboration underscores AlNassr’s commitment to aligning with leading brands that share its vision of global expansion.
For Snickers, the partnership complements the brand’s existing engagements in the football world, such as its relationships with the English FA, Washington Spirit, and stars like Bukayo Saka and Luka Modrić. AlNassr, as one of the most prominent sports properties in the Gulf Cooperation Council (GCC) region, provides Snickers with a valuable opportunity to deepen its connection with football fans across the Middle East and beyond.
“This marks another milestone in our shared vision of developing outstanding and impactful partnerships with iconic global brands.”
Christian Koller, Vice President of Global Athlete & Team Marketing at SPORTFIVE
Jordi Durante, CRO at AlNassr commented about the partnership: “We are proud to partner with Snickers, a brand that has a strong track record of partnering with leading sports federations, teams, and athletes worldwide. This collaboration not only enhances our global presence but also unites us in our shared mission to 'fill hunger'.”
Ahmed Helaly, GM of Mars Saudi, said: "Snickers’ sponsorship of the club is a significant step that reflects our commitment to enhancing the sports experience for fans in the Kingdom. We are proud of our partnership with Al Nassr, a prominent symbol of football in the region. Through this partnership, we aim to provide support to all players and fans, enabling them to enjoy outstanding sports experiences."
He added: "We believe that sports act as a bridge that brings hearts together, and with Snickers, we strive to be part of this journey, creating an atmosphere of joy and excitement while enjoying Snickers products as fans cheer to their favorite team which aligns with Mars' strategy of inspiring moments of everyday happiness."
“We’re proud to facilitate this partnership between Snickers and AlNassr, further enhancing AlNassr’s global appeal and giving Snickers a unique platform to connect with fans around the world. This marks another milestone in our shared vision of developing outstanding and impactful partnerships with iconic global brands,” said Christian Koller, Vice President of Global Athlete & Team Marketing at SPORTFIVE.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
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