Published on September 4th, 2024
Location: France
FRAIKIN and the Stade Français Paris become partners
Paris, September 4, 2024 - SPORTFIVE, international sports marketing agency, and the Stade Français Paris are delighted with the partnership agreement signed with FRAIKIN, European leader in car rental for professionals. The brand becomes Premium Partner of the Parisian club's men's team for the 2024/2025 season. The FRAIKIN logo will appear on the players' central pocket.
Europe's leading rental company for commercial and industrial vehicles, which celebrates its 80th anniversary this year, joins the Parisian club's family of partners.
The values of integrity, solidarity and discipline that characterize the world of rugby are also strong values shared by the FRAIKIN Group.
This partnership confirms FRAIKIN's strategy for the next two years and the club's desire to expand its network of partners.
The alliance between FRAIKIN and the Stade Français Paris translates into a range of strategic initiatives, and strengthens the ties between two organizations sharing common values of commitment, innovation and team spirit.
An innovative alliance built around the common values of both entities.
Xavier ODDONE, Managing Director of SPORTFIVE France
This partnership goes far beyond the sporting aspect, and is above all the meeting of two brands deeply committed to society, to the education of the younger generation and to environmental responsibility. For many years, FRAIKIN has been committed to sustainable development and the reduction of carbon footprints in the transport sector. These issues are also central to the CSR strategy of the Stade Français Paris.
The brand will be present on the men's team center pocket for the duration of the contract, both at home and away.
In addition to this visibility, FRAIKIN will benefit from privileged exposure in the Jean Bouin stadium, as well as a presence on the various communication channels of the Stade Français Paris. Specific initiatives will also be organized by the partners on match days.
Thomas LOMBARD, Managing Director of the Stade Français Paris, said: “We are proud to welcome FRAIKIN as a Premium Partner. This collaboration, based on shared values, will strengthen our network to meet the challenges of the future in line with our CSR policy. The presence of the FRAIKIN logo on our shirts symbolizes this strategic alliance, and we look forward to achieving great things together.”
Olivier RENARD, Managing Director of FRAIKIN France, confirms: “This partnership comes naturally to us. We are delighted to participate in the life of a club whose strong values we share. The Stade Français Paris has always known how to break codes and innovate to stand out from the crowd. It's with this same passion that we at FRAIKIN put on our jerseys every day.”
Xavier ODDONE, Managing Director of SPORTFIVE France: “We are delighted to announce this new strategic partnership signed by SPORTFIVE. An innovative alliance built around the common values of both entities. We look forward to seeing the Stade Français Paris team sporting the FRAIKIN logo throughout the season.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
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