Published on September 18th, 2024
Location: France
Hechter Paris, dresser and Official Partner of Stade Français Paris
Paris, September 18th 2024 - The Stade Français Paris is pleased to announce the renewal of the Hechter Paris brand as the club's Official Partner until 2026/2027. Hechter Paris will be the official dresser of the Stade Français Paris and will benefit from increased visibility, in particular through the use of its logo on the club's balls for training sessions and home matches. A partnership powered by SPORTFIVE, an international sports marketing agency.
Hechter Paris is an international lifestyle brand. Since 1962, it has embodied French culture and know-how through its various product and ready-to-wear lines, with one motto: premium allure with a zest for originality.
A culture of challenge, team spirit, a sense of innovation and the pursuit of performance bring the two brands with their Parisian roots closer together. Since 2020, the year their partnership kicked off, they have been combining sporting elegance with sartorial elegance.
It's always a pleasure to see partners strengthen their relation and extend their adventure.
Xavier ODDONE, Managing Director of SPORTFIVE France
The partnership is set to intensify this season, with Hechter Paris becoming an official partner of the Stade Français Paris team.
The Hechter Paris logo will appear on the balls, and new co-branded products will be available for pre-order and in the hospitality areas. Hechter Paris will also be sponsoring a ‘player of the match’ award every month.
Thomas LOMBARD, Managing Director of Stade Français Paris, said: “We are delighted to be continuing our adventure with Hechter Paris from this 24/25 season. This lasting alliance bears witness to our mutual trust and our shared ambition to fly the club's colours high by becoming an Official Partner for the first time. Together, let's continue to write the history of the Stade Français Paris.”
Tanguy MULLIEZ , Managing Director of Hechter Paris: “Together, we have succeeded in combining sport, elegance and innovation. In addition to continuing a fruitful collaboration, we are pleased to see that our two teams share the same human values and objectives for success. We look forward to developing new initiatives that will strengthen our synergy and highlight our shared commitment.”
Xavier ODDONE, Managing Director of SPORTFIVE France: “It's always a pleasure to see partners strengthen their relation and extend their adventure. We look forward to seeing the two entities express their new alliance, both on and off the pitch.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
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