AEG new Partner of Stade Français Paris

AEG, a manufacturer of power tools for professionals, is joining forces with the Stade Français Paris.

This collaboration promises to bring a new and ambitious dynamic, placing innovation and excellence at the heart of the game. The AEG brand and the SFP share many driving values such as performance, resilience, a sense of commitment, modern communication and proximity, to name but a few, and together we'll be sharing some great victories too!

AEG will thus be able to strengthen its reputation while sharing the values of sport and performance that are dear to both partners.

As part of this partnership, the brand will benefit from premium marketing rights that include high visibility at Jean Bouin on match days, with a presence on the stadium's LEDs, giant screens and billboards.

AEG will also be able to take advantage of its dressing room, both on and off match days, to meet its BtoB needs. It will also be able to use players' access to create photo and video content to meet its communication needs.

In order to share this experience with its users, AEG will be launching promotional operations, in-store and on social networks, to enable them to win VIP box seats!

To increase its presence among Stade Français Paris fans, AEG will also benefit from visibility on the club's social networks, as well as on newsletters and match programmes.

This partnership marks an important step for both companies.

Thomas LOMBARD, Managing Director of the Stade Français Paris, said: “We are delighted to welcome AEG as an Official Supporter of the Stade Français Paris. This partnership, based on our shared values of innovation and excellence, will enable us to develop ambitious new projects that will benefit both our brands and comply with our CSR policy”.

Laurent HELBERT, AEG Marketing Director: “We have had this partnership in mind for several years now because we are convinced that our AEG brand and the Stade Français Paris share the same values of progress. I am delighted and impatient to see it finally come to fruition and to pass on the benefits to our customers and users.”

Xavier ODDONE, Managing Director of SPORTFIVE France: “We are proud to be working with AEG and the Stade Français Paris on this partnership, which marks an important step forward for both companies. This new alliance will enable the many fans to enjoy memorable experiences throughout the season.”