Published on September 19th, 2024
Location: United Kingdom
Samsung partners with NFL in UK & Ireland
Samsung becomes the Official UK TV Partner of the NFL for the 2024 season, in a deal brokered by SPORTFIVE.
Samsung Electronics UK and the National Football League (NFL) have announced an exciting new season-long partnership as Samsung becomes the official TV Partner for the league in the UK and Ireland.
The partnership will see the duo deliver the ultimate NFL gameday experience at home through Samsung’s large screen, market-leading TVs, to the league's ever-growing fanbase of more than 16,7 million fans.
The NFL’s dynamic and technological approach to sport viewership is a key reason behind Samsung’s partnership with the league. The South Korean electronics giant will seek to leverage the excitement of NFL to provide customers with the ultimate at-home viewing experience to watch the thrilling detail of every kick, play, sack and touchdown.
In addition to providing customers with an unmatched at home experience, the partnership will drive awareness of Samsung large screen and soundbars through a series of multi-channel activations. These will include special promotional offers, social media, PR, CRM, online, and experiential activations.
The NFL continues to surge in popularity particularly here in the UK and people are searching for the ultimate viewing set-up, so it was the perfect match for us.
Zeena Hill, Director of Marketing for TV/AV - Samsung Electronics in the UK and Ireland
Further marketing activity across the season includes a new weekly highlight series – The 8K Rewind – captured in exceptional clarity and showcasing the 8K capabilities of Samsung’s top TVs.
Other activity is planned throughout the season, utilising NFL imagery and focusing on Samsung’s Neo QLED and large screen product range.
Joint experiential activations will take place at the 2024 NFL London Games, held at Tottenham Hotspur Stadium and Wembley Stadium throughout October. This will involve large-scale fan interaction across the game breaks and across all stadium screens.
The partnership between Samsung and NFL was brokered by SPORTFIVE and is part of the agency’s growing portfolio of work with NFL rightsholders, which includes working as the New York Jets’ in-market partner agency and partnering with the Kansas City Chiefs to help grow the team’s presence in Germany.
Zeena Hill, Director of Marketing for TV/AV, Samsung Electronics in the UK and Ireland, said: “We’re extremely excited to be partnering with the NFL, one of the biggest brands in sport. The NFL continues to surge in popularity particularly here in the UK and people are searching for the ultimate viewing set-up, so it was the perfect match for us.
“With more than 3.4 million fans watching last season’s Super Bowl LVIII in the UK alone, this year is set to be even bigger, with an action-packed season already underway.
“Our partnership will showcase our superior large screen clarity and performance combined with our enhanced AI features to deliver truly immersive content for viewers so fans can witness every game in the ultimate detail as if they were in the stadium itself.”
Henry Hodgson, General Manager, NFL UK, said: “Samsung is the perfect partner to bring the excitement and action of NFL games on screens to fans across the UK and Ireland.
“We look forward to working together to give fans the very best NFL viewing experiences across the NFL 2024 season.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About NFL
The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.
Press contacts
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Dominic Mills
Senior Associate, Marketing Communications
dominic.mills@sportfive.com
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