Published on February 2nd, 2023

Location: France

RC Lens and SPORTFIVE Renew Partnership

Reaffirming their collaboration through the renewal of their partnership, solidifying their commitment to mutual success and growth. This continued alliance promises exciting opportunities and synergies in the dynamic landscape of football.

Overall Marketing Contract Extended

RC Lens and SPORTFIVE are continuing their comprehensive marketing agreement, that began in 2008. The global sports marketing agency will continue to help the club on sponsorship, hospitality, B2B ticketing, corporate events, licensing and merchandising.

"We are happy to continue our collaboration with the SPORTFIVE teams, driven by the common desire to increase the development of Racing Club de Lens."

Arnaud Pouille, General Manager of RC Lens

Team-mates since 2008

In 2008, SPORTFIVE was appointed by the Artesian club to take on the strategic position as exclusive commercial agency. SPORTFIVE also supports the club's digital and CRM strategy. This teamwork affirms SPORTFIVE's new approach, who have the ambition is to bring its expertise to the rapid evolution of football, while meeting the high standards of a major club like RC Lens, a club that never stops reinventing itself.

Today, the club renews its collaboration with SPORTFIVE on the missions mentioned above. Beyond the coach and his staff, this renewal is also supported by the commercial teams and the management of RC Lens.

"We are happy to continue our collaboration with the SPORTFIVE teams, driven by the common desire to increase the development of Racing Club de Lens. The last partnership signatures illustrate the attractiveness of the club, our ambition is to continue this rise in power while keeping our DNA of human, authentic and popular club, as a solid base of our growth.", said Arnaud Pouille, General Manager of RC Lens.

"We are very proud to renew our partnership with RC Lens. We have been working together for 15 years now to offer unique experiences to the partners, visitors and supporters of the Artesian club and we will continue to provide the club with the agency's expertise so that it can continue to offer the best to its fans and spectators at the Bollaert-Delelis stadium. Among other things, we will continue to support the club in their digital transformation strategy, in particular with the creation of new content on their TikTok account to help RC Lens to be closer to the new generation of Sang et Or supporters." added Laurent MORETTI, Managing Director of SPORTFIVE in France.

Official announcement video


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

  • About RC LENS

    Founded in 1906, the Racing Club de Lens is a club with a wide range of achievements (French Champion, League Cup, Drago Cup, Intertoto Cup...). The Sang et Or -a name that comes from the colors they have been wearing for nearly 100 years- have a strong regional mining identity and values based on fighting spirit, fair play and dynamism. They are supported by one of the most fervent audiences in France whose voice resounds in the stands of the Bollaert-Delelis stadium and beyond. The stadium is also known for hosting big events as it was the case during the Euro 2016 matches. The Racing Club de Lens also stands out thanks to its training center which is located in Avion. "La Gaillette", as it is called, hosts the teams from the pros to the U8 during their training sessions but also accommodates the young players. The CTS is always very well placed each year in the ranking of training centers. Great players have been trained at RC Lens such as Raphaël Varane, Serge Aurier or Geoffrey Kondogbia…

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