Published on December 4th, 2024

Location: Global

PUBG MOBILE & McLaren Team Up For Supercharged Formula 1 Expansion

Shanghai, December 4th, 2024 – PUBG MOBILE announces an exciting new chapter in its collaboration with British motorsport team McLaren Racing, introducing Formula 1 racing excellence to the battlegrounds through a partnership facilitated by SPORTFIVE.

PUBG Mobile, one of the world's most popular mobile games, is proud to announce its second collaboration with esteemed British motorsport team McLaren Racing. Starting from 22nd November until January 7th 2025, the partnership brings the thrill of Formula 1 racing to the battleground with the prestigious McLaren Formula 1 Team race car and race suit and a new “Speed Drift” event.

In a first for PUBG MOBILE, the collaboration will feature an exciting partnership with the McLaren Formula 1 Team. Players can immerse themselves in the authentic F1 experience with the introduction of the McLaren Formula 1 Team Race Car, available in unique Digital and Victory models, and can even dress the part with the official McLaren Formula 1 Team Race Suit and McLaren Formula 1 Team Helmet. Additional exclusive items, including the McLaren Parachute and McLaren Key Ornament, will also be available for players to collect throughout the collaboration period.

"This synergy of ambition and passion between a Formula 1 titan and a mobile gaming phenomenon exemplifies the convergence of cutting-edge technology and immersive entertainment in our modern era.”

Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE

To further enhance the racing experience, players will have the chance to drive an F1 race car and experience a pit stop on the Erangel map, where they can refuel, restore vehicle health, and repair damaged tyres.

Players can dive into the excitement of Formula 1 racing with the new  “Speed Drift” event, where exciting rewards await, whilst the McLaren F1-themed "Drive To Thrill" event lets players step into the shoes of an F1 driver, offering adrenaline-pumping missions and the chance to earn a personalised in-game driver's licence.

Stay tuned for more information about exciting World of Wonder content that will be revealed as part of this exciting partnership.

The PUBG MOBILE x McLaren collaboration update is available from November 22, 2024, to January 7, 2025. Download and play the game for free on the App Store and Google Play Store to experience these iconic cars on the battleground. 

Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE, commented: "We are honoured to have supported PUBG MOBILE in its new partnership with McLaren. Since 2017, PUBG MOBILE has captivated players worldwide  with its intense and exciting battlefield experience, and this collaboration further highlights the importance it attaches to player experience. McLaren's unwavering commitment to pushing the boundaries of fervent dedication to the art of high-performance driving resonates profoundly with PUBG MOBILE's mission to deliver an equally exhilarating and innovative gaming experience. This synergy of ambition and passion between a Formula 1 titan and a mobile gaming phenomenon exemplifies the convergence of cutting-edge technology and immersive entertainment in our modern era.”

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.

  • About PUBG MOBILE

    PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.

    For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.

  • About McLaren Racing

    McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 188 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. 

     McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team with drivers Sam Bird and Taylor Barnard, the Extreme E Championship as the NEOM McLaren Extreme E Team, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.  

     

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