English
Published on March 24th, 2025
Location: France
Paris Saint-Germain Handball & SPORTFIVE Join Forces In Exclusive Partnership
Paris, 25th March 2025 - Paris Saint-Germain Handball and SPORTFIVE announce their new exclusive partnership aimed at boosting the club's sponsorship revenue. This strategic agreement marks a key step in the club’s commercial growth, leveraging SPORTFIVE’s renowned expertise in handball and sports sponsorship.
Known for its exceptional achievements and influence in both France and Europe, Paris Saint-Germain Handball continues to assert its excellence on the court with its iconic players. By entrusting SPORTFIVE with the exclusive management of its partnership program, the club aims to increase its attractiveness to brands by offering tailored and innovative solutions.
This alliance will enrich Paris Saint-Germain Handball’s partnership programs, with a focus on creative and engaging activations for brands. SPORTFIVE will support the club in reshaping and commercializing its sponsorship offerings, leveraging the agency's various areas of expertise to meet the club’s specific needs in marketing, digital strategy, brand solutions, and business intelligence. This ambitious partnership aims to transform the club’s sporting successes into commercial impact.
Handball is a sport deeply rooted in SPORTFIVE’s DNA, and this new collaboration is the perfect opportunity to support Paris Saint-Germain Handball in its development while deploying our expertise in the field.
Xavier ODDONE, Managing Director of SPORTFIVE France
With this new agreement, SPORTFIVE strengthens its presence in handball, after becoming the commercial agency of the French Handball Federation in 2023. By partnering with Paris Saint-Germain Handball, which has won ten consecutive French championship titles, SPORTFIVE reaffirms its commitment to promoting the development of the sport and contributing to its visibility to an ever-growing audience.
Thierry Omeyer, General Manager of Paris Saint-Germain Handball : “This collaboration with SPORTFIVE marks an important step in the development of our commercial strategy. With their expertise and network, we are confident that this new partnership will allow us to expand our reach and strengthen the impact of our brand. Together, we aim to create unique opportunities for our partners and contribute to the growth of Paris Saint-Germain Handball.”
Xavier ODDONE, Managing Director of SPORTFIVE France : “We are proud of this new partnership with Paris Saint-Germain Handball. Handball is a sport deeply rooted in SPORTFIVE’s DNA, and this new collaboration is the perfect opportunity to support Paris Saint-Germain Handball in its development while deploying our expertise in the field. By joining the SPORTFIVE partner family in France, Paris Saint-Germain Handball join a portfolio of premium and exclusive rights holders that our teams proudly support every day.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373
