Published on June 9th, 2023

Location: France

OLIVIER GIROUD BECOMES NEW NERF AMBASSADOR: A STRATEGY AND ACTIVATION CAMPAIGN DESIGNED BY SPORTFIVE

Global sports marketing agency SPORTFIVE has signed a new ambassador for NERF brand with an overall strategy designed and activated throughout the year through various campaigns. The partnership between NERF and Olivier Giroud kicks off on June 14 in the brand's new TV and FLIGHT campaign.

Nerf and Olivier Giroud awaken the Champion in you!

Olivier Giroud is Les Bleus' top scorer and perhaps that's no coincidence!

Thanks to his hard work, humility and, above all, the pleasure he derives from playing his sport, Olivier Giroud has become a spectacular player who always aims right. 

With NERF, sports and training have never been so easy. Playing with a NERF Blaster is a physical activity, helping to strengthen motoric skills, speed and endurance - all essential skills for top-level sportsmen and women.

With this in mind, the SPORTFIVE team advised NERF on their strategy, starting with the choice of an athlete to represent the brand. A sportsman known to all, Olivier Giroud is unanimously acclaimed by children and their parents. In addition to his sporting records, his involvement and commitment both on and off the pitch made the World Champion the obvious choice to represent NERF in France. A choice reinforced by the common values shared by Olivier Giroud and the brand: team spirit, surpassing oneself, humility.

After this initial consultancy phase and the choice of ambassador, the teams built a tailor-made activation strategy for the brand, featuring the international footballer. 

"I'm delighted to be the new NERF ambassador. Being in contact with new generations to pass on the right messages and advice, and above all to share the values that have guided me throughout my career, is very important to me."


Olivier Giroud, International Football Player

Olivier Giroud continues "These are things I also pass on to my children when we're together between training sessions and matches. Taking pleasure in what we do, having fun, that's what I find when I play with NERF and it's perhaps the secret of my longevity at the highest level!"

Have fun training!

Olivier Giroud will be NERF's new ambassador from June 14, when the campaign created by SPORTFIVE ‘Toi aussi, devient un Champion’ launches. This 360° campaign will feature several activations, notably digital, but also at points of sale, where numerous NERF gifts will be up for grabs, including a training session alongside Olivier Giroud. The player will also be featured in NERF's new TV and FLIGHT campaign. On our screens, Olivier Giroud will play the role of a hero who, accompanied by his team of three children, will have to bring together all his skills to take down numerous targets, with team spirit, precision and speed at the top of his game!

Leslie Debernard - Senior Brand Manager NERF - Hasbro: "We're delighted to welcome Olivier Giroud to the NERF team. He perfectly embodies the values of the brand and of sport and reflects our desire to help young people develop their sporting activities with NERF."

"Through this partnership, we want to go even further in the world of sports and demonstrate NERF's capabilities in children's sports."


Leslie Debernard - Senior Brand Manager NERF - Hasbro

Antoine Vielhescaze, VP Marketing Strategy & Brand Activation at SPORTFIVE in France continues, "We are delighted to support NERF in their ambassador strategy. Olivier Giroud was a natural choice to embody the brand's image: As a personality beloved by children, an accomplished family man and the all-time top scorer for Les Bleus, we couldn't have chosen a better ambassador! When we approached him to talk about NERF and the activation strategy around this partnership, he was immediately on board, and quickly became involved in the various stages. Through this campaign, we want to deliver a positive message about play as a tool for self-expression and self-affirmation." 

  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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