Published on October 26th, 2022

Location: France

Olympique Lyonnais and SPORTFIVE extend their collaboration until 2029

French League 1 club Olympique Lyonnais and the international sports marketing agency SPORTFIVE extend their comprehensive marketing agreement until 2029.

SPORTFIVE, the international sports marketing agency, is proud to announce the renewal and extension of its partnership with Olympique Lyonnais until 2029 in order to continue to support its commercial development and the growth of its BtoB revenues in France and internationally. 

As exclusive commercial agency of Olympique Lyonnais since 1997, SPORTFIVE has supported the club during the major stages of its development, in particular the creation of the Groupama Stadium and the diversification of its activities, up to the upcoming opening of the LDLC Arena.

After 25 years of collaboration, the international sports marketing agency continues to mobilize all of its expertise, in France and internationally, to contribute to the growth of the group's revenues and overall support for its commercial activities. 

SPORTFIVE’s team, integrated into the club, supported by the central national expertise located in Boulogne-Billancourt, contributes to the creation, the promotion and the activation of OL's BtoB offers: men's and women's professional teams, Academy, but also the future LDLC Arena located near the Groupama Stadium, in the OL Vallée area in Décines Charpieu.

This renewed and strengthened relationship of trust places SPORTFIVE at the heart of Olympique Lyonnais' development projects for the next 7 years.  

Thierry SAUVAGE, Managing Director of OLYMPIQUE LYONNAIS: "We are happy to continue this adventure that began with SPORTFIVE 25 years ago. Olympique Lyonnais is now an internationally recognized club that has created a unique model while drawing modern and high-performance concepts. SPORTFIVE has been able to accompany the club through the major steps of its development and will be able to put its know-how at the service of the other major projects to come."

"We are happy to continue this adventure that began with SPORTFIVE 25 years ago."

Thierry SAUVAGE, Managing Director of OLYMPIQUE LYONNAIS

Laurent MORETTI, Managing Director SPORTFIVE France: "SPORTFIVE is delighted to continue its great adventure alongside Olympique Lyonnais and to participate in the development of the OL group for over 25 years. The mobilization of our teams and expertise will be at the level of our common ambitions to address the potential challenges that the world's sports players may face."


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Football club founded in 1950 and chaired by Jean-Michel Aulas since 1987, Olympique Lyonnais has won 21 titles (including the record of 7 consecutive Champion titles) with the club's men's team, which has made 26 appearances in European competitions over the last 30 years, and 34 with the women's team (including 15 French Championship titles, 9 French Cups and 8 UEFA Women's Champions League titles). This approach of parity is also found in the creation of its mixed Academy, whose U19s won the Gambardella Cup in 2022.    
    Since the inauguration of its new stadium in January 2016, Olympique Lyonnais has, like the major European clubs, a 100% private ultra-modern and multifunctional enclosure, open 365 days a year, which is part of the overall OL Vallée project, a living space offering sports, artistic, cultural and corporate entertainment activities, which will be enriched in 2023 with a 16,000-seat arena.

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