Published on April 30th, 2026
Location: Germany
OFFICIAL VIP wins the German Onlineshop Award 2026
OFFICIAL VIP, SPORTFIVE’s digital platform for the official online sale of VIP tickets for sports and entertainment events, has been awarded the German Online Shop Award 2026. The jury praised the platform’s high quality and performance within the competitive landscape of the German e-commerce market.
A total of 126 online shops took part in this year’s competition, 14 of which received awards. OFFICIAL VIP scored 25 out of a possible 30 points. In the detailed assessment, the platform received 9 points for marketing and design, 8 points for user-friendliness, and 8 points for customer service and customer experience.
The assessment shows that our focus on user-friendliness, quality and service is being recognised in the market.
Mario Lucan, Vice President Hospitality & Sponsoring Solutions at SPORTFIVE
OFFICIAL VIP brings together exclusive VIP tickets and hospitality experiences for sports and entertainment events on a central digital platform. A well-structured booking process combines a high-quality user experience with a professional, scalable sales structure for rights holders and event organisers.
Winning the German Online Shop Award 2026 underlines that OFFICIAL VIP is on the right track and encourages SPORTFIVE to continue consistently developing the digital distribution of VIP tickets and hospitality services in the future.
SPORTFIVE markets the world’s largest portfolio of hospitality packages and premium experiences – ranging from the Bundesliga and top international leagues to motorsport highlights, concerts and cultural events. With OFFICIAL VIP, SPORTFIVE brings these offerings together on a central digital platform to showcase hospitality products and make them as easy and attractive as possible for end customers to book.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Frederik Festner
Senior Director Marketing Communications
frederik.festner@sportfive.com
