Published on October 18th, 2021
Location: Germany
NBA and SPORTFIVE partner on sponsorship sales in Germany
Partnership Coincides with NBA’s 75th Anniversary Season Tipping Off October
The National Basketball Association (NBA) and SPORTFIVE, an international sports business agency, today announced a multiyear partnership that will see SPORTFIVE represent the NBA’s sponsorship business in Germany and the wider DACH region. Through the partnership, SPORTFIVE becomes the exclusive third-party authorized to represent the NBA’s sponsorship sales in Germany and will leverage its extensive network and local expertise to source potential business prospects. The companies will work together to grow the league’s sponsorship business throughout the DACH region.
"SPORTFIVE is an industry leader, and we look forward to working together to build our portfolio of sponsors in the region and further engage fans in new and dynamic ways through meaningful partnerships that cater to their interests."
Mark Osikoya, Associate Vice President, Global Partnerships at NBA EME
“The NBA is one of the most exciting leagues in the world, with unique brand values and a passionate fan base in Germany, along with Austria and Switzerland,” said Hendrik Schiphorst, Managing Director SPORTFIVE Germany. “We are incredibly proud to market the NBA in this region and to develop a professional framework that appeals to basketball enthusiasts and brands alike. I am convinced that, thanks to our vast sales network and extensive marketing experience, we are ideally suited to lift the commercial potential in the DACH region to the next level.”
“We are excited to partner with SPORTFIVE ahead of our landmark 75th Anniversary Season tipping off tomorrow,” said NBA EME Associate Vice President, Global Partnerships, Mark Osikoya. “SPORTFIVE is an industry leader, and we look forward to working together to build our portfolio of sponsors in the region and further engage fans in new and dynamic ways through meaningful partnerships that cater to their interests.”
The 2021-22 NBA season tips off Tuesday, Oct. 19, with a doubleheader featuring the defending champion Milwaukee Bucks hosting the Brooklyn Nets, followed by the Golden State Warriors visiting the Los Angeles Lakers live on DAZN. For the latest details on NBA 75 celebrations, including opportunities for fans to participate, visit NBA.com/75 throughout the season.
For more NBA information, fans can visit @NBA on Facebook and follow @NBA on Twitter and @NBAEurope on Instagram. Fans in Germany can watch live NBA games and programming throughout the season on DAZN. Fans can also download the NBA App for news, updates, scores, stats, schedules, videos and more and find official NBA merchandise at NBAStore.eu.
"We are incredibly proud to market the NBA in this region and to develop a professional framework that appeals to basketball enthusiasts and brands alike."
Hendrik Schiphorst, Managing Director at SPORTFIVE Germany
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA and the International Basketball Federation (FIBA) also jointly operate the Basketball Africa League (BAL). The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2020-21 season featured 107 international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.9 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
Press contacts
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Frederik Festner
Senior Director Marketing Communications
frederik.festner@sportfive.com -
Kristin Podewils
Senior Manager Marketing Communications
kristin.podewils@sportfive.com
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