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Published on May 27th, 2024

Location: France

Mouv' Becomes the Official Media Partner of Karmine Corp

Paris, May 27, 2024 – Mouv' Radio, France's hybrid radio and internet media for the younger generation, and Karmine Corp, France's leading esport organisation, have announced their partnership. Mouv' has become Karmine Corp's first official media partner. This new-style collaboration will be based on 3 key pillars to offer fans new experiences: editorial, musical and event-based. To kick off the partnership between Karmine Corp and Mouv', initiated by SPORTFIVE/BLRK, an international sports marketing agency, a viewing party is being organised at Studio 104 of the Maison de la Radio et de la Musique, with Kameto casting the show himself!

Mouv' brings Esport to Radio France through the front door.

In collaboration with Karmine Corp and its founder Kameto, an exceptional and unique viewing party is being organised this Sunday 9 June at Studio 104 of the Maison de la Radio et de la Musique. The event kicks off the partnership between Mouv' and the Karmine Corp team for the season, with Mouv' becoming the first official media partner of the KC.

On Sunday June 9th at 4.30pm, Mouv' & La Karmine Corp are offering 800 fans the chance to watch a KC match on the big screen of Studio 104, cast live from the studio set by Kameto himself, as part of Day 2 of the Summer Split of the European League Of Legends.

This viewing party will see the new Karmine Corp LEC team play one of its first official matches. At the beginning of May, Karmine Corp officially announced its LEC team for the rest of the season, which includes toplaner Kim "Canna" Chang-dong, a former major player in the LCK, as well as Turkish veteran Can "Closer" Çelik and Greek nugget Vladimiros "Vladi" Kourtidis, promoted from the academy. Botlane Elias 'Upset' Lipp and Raphaël 'Targamas' Crabbé will also continue in the team.

This new collaboration is further proof of the agency's expertise in the field of esports.


Benjamin Deblicker, SVP Sales SPORTFIVE France

The event will be broadcast on Mouv' and live streamed on Kameto's Twitch channel from 5.30pm.

As part of the partnership, Mouv' will relay K Corp news on its airwaves, website and social networks. It will be as close as possible to the team's development, present at its major events and active in the creation of content and events involving its supporters.

For Mathieu MARMOUGET, Director of Mouv',Mouv' is particularly proud to be associated with the KC, which has gone far beyond the esport framework to establish itself as a genuine phenomenon and symbol of French success. This partnership is part of Mouv''s strategy to connect with the creative sphere and forge a close link with young people and the subjects they are passionate about. Mouv' will be working alongside the KC on a long-term basis to relay, explain and celebrate the team's achievements. We wish them every success.”

Arthur PERTICOZ, CEO of Karmine Corp: "The entire Karmine Corp team is delighted that Mouv' has become our first media partner. The influence of esport and the KC is also, and above all, due to joint actions involving our fans and partners, in line with the values of our club. Mouv' and Karmine will therefore be working hand in hand to offer experiences to our existing fans and open the door to help us attract an ever larger, more diverse and popular audience."  

Benjamin DEBLICKER, SVP Sales at SPORTFIVE "We are delighted with this new partnership initiated by SPORTFIVE between Karmine Corp and Mouv'. The alliance between the two brands with deep urban roots, whether in video games or music, both with a large, young, committed and passionate audience, was obvious. This new collaboration is further proof of the agency's expertise in the field of esports.”

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  • About SPORTFIVE

    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

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