Published on June 6th, 2024
Location: Hungary
MBH Bank to support the Fradi Experience at the Groupama Arena
Hamburg, June 6, 2024 – MBH Bank, a financial institution, has become the title sponsor of the Fradi Experience at the Groupama Arena, in a deal facilitated by SPORTFIVE.
MBH Bank and SPORTFIVE Hungary Kft., which operates the Groupama Arena, signed a sponsorship contract with the credit institution becoming the title sponsor of the ’Fradi Experience’ program. As part of the deal, MBH Bank participate not only as the official bank and financial strategic partner of the Ferencvárosi Torna Club (FTC) in supporting athletes and talents, but also in the strengthening of the domestic sport community and the programs of Hungary's largest fan base.
As the named sponsor of all of the Skyboxes located on Level 3 and 4 in the Groupama Arena, MBH Bank will play a big role in providing entertainment and professional services of the club’s partners and fans attending the matches. As part of the cooperation, MBH Bank will support the Fradi Experience program as the name sponsor, which includes exclusive experiences such as a visit to the museum and a joint dinner with Fradi's former stars.
"Our bank is dedicated to strengthening communities and we believe that sports create opportunities for bonding and cooperation."
Dr. Zsolt Barna, President and CEO of MBH Bank
"With our agreement with SPORTFIVE, as a company committed to sports, we can now reach not only young talents through our previous partnership with FTC but also the fans themselves, without whom football would not be the same. Our bank is dedicated to strengthening communities and we believe that sports create opportunities for bonding and cooperation. Our goal is to be part of these inspiring and memorable sports events that provide joy and an unforgettable experience to both the participants and the spectators." – said Dr. Zsolt Barna, President and CEO of MBH Bank at the ceremonial signing of the sponsorship contract.
In 2022, MBH Bank's legal predecessor concluded a strategic agreement with Ferencvárosi Torna Club, which made the credit institution the sports club's official bank and financial strategic partner. In addition to supporting the departments of Ferencváros, the bank also launched a scholarship program, which provides financial support, financial advice and unique discounts to young athletes.
"The Ferencvárosi Torna Club has had a strategic relationship with MBH Bank since 2022. Besides supporting young and talented Hungarian athletes from Ferencváros, now there will be also a cooperation in new areas with our club, which clelebrated its 125 years birthday this year. We hope that, just like the previous partnership, the current agreement will be mutually beneficial for both parties. A stable financial background is essential for victories and success on the football pitch, which is mainly provided by our sponsors for the club. Our goal has not changed even after the 35th championship gold medal, the sixth first place in a row, the FTC men's football team will start next year's championship with the intention of winning it again. It is a extraordinary pleasure if we succeed in getting a sponsor who also thinks about the fans of Fradi." - stated Gábor Kubatov, the president of FTC.
"MBH Bank's leadership skills and experience guarantee that the collaboration will be successful and efficient. I am proud that we have found a very strong partner in an area that was previously unoccupied, enabling us to achieve even higher goals for the club. SPORTFIVE, which has been operating the stadium for 10 years is committed to realizing goals that offer outstanding opportunities and benefits for Ferencvárosi TC. This current agreement is a great opportunity to further increase the already achieved successes and to enhance the reputation of Fradi," said András Igaz, CEO of SPORTFIVE Hungary Ltd.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About MBH Bank
MBH Bank is one of Hungary's leading financial institutions. The goal of this modern, universal bank is to provide accessible, modern financial services with an ever-expanding range of products to both retail and corporate-institutional customers. MBH Bank has the most bank branches in Hungary, serves nearly two million retail and corporate customers. Its total assets exceed HUF 11,107 billion. The deposit portfolio placed at the bank amounts to more than HUF 6,957 billion, while the gross loan portfolio exceeds HUF 5,170 billion. The bank holds a significant market position in several segments, including the corporate segment, specifically in micro, small, and medium-sized enterprise lending, the leasing market, the agriculture and food industry sector, and it also engages in extensive financial and capital market, as well as investment services activities. Due to its role in the domestic banking sector, its Hungarian background, and extensive branch presence, MBH Bank comprehensively understands the needs of domestic customers, strives to provide personalized service, and is committed to responsible banking, supporting Hungarian people, businesses, local communities, and the economy. Its strategic goal is to become one of Hungary's most influential banks and to appear in international markets, including the countries of the Central and Eastern European region.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
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