Published on December 22nd, 2022
Location: Singapore
Low6, Animoca Brands and SPORTFIVE launch NFT-led ONSIDE Fantasy Football game
Low6, the award-winning leader in sports gamification, has partnered with global sports marketing agency SPORTFIVE and Be Media, a subsidiary of Animoca Brands, to deliver an NFT-led Fantasy Football game for the AFF Mitsubishi Electric Cup 2022, which runs from December 20, 2022 to January 16, 2023
ONSIDE Fantasy Football is the first of its kind in the Southeast Asian sporting landscape and will see the prestigious ASEAN football championship come to life in the Web3 space. The digital collectibles minted and distributed via the ONSIDE collection platform will be used to enhance the gameplay in Low6’s hugely successful UltimateFan franchise.
The innovative whitelabel game issues and rewards players with ‘packdrops’ which reveal footballers and teams cards to create lineups for each contest. With points being earned from the real-life performances, players will compete on a global contest leaderboard as well against friends, family and colleagues in Invitational Private Leagues. The recently announced NFT collection can be applied to a player’s squad to boost their points score.
UltimateFan has already proved to be a huge hit for Low6 with over ¼ million instals for the game to date. It has published versions for the NFL Cincinnati Bengals, LA Chargers and Jacksonville Jaguars, as well as a World Cup game for Flutter’s Sportsbet brand that charted as the Number 1 Free App in the App Store and Number 1 Top Free Sport App in the Google Play Store within the Australian region. The whitelabel game has scooped “Fantasy Product” and “Innovation of the Year” at the EGR Awards as well as Low6 being recognised as “B2B Fantasy & DFS Supplier” at the EGR B2B Awards 2022.
Jamie Mitchell, the CEO of Low6, commented: “Animoca Brands is paving the way to building out the metaverse and we’re thrilled to be partnering on this innovative fantasy game for the AFF Mitsubishi Electric Cup. Given the success of UltimateFan, we’re confident that our leading sports game will provide a hugely engaging experience for fans as well as showcase the value of NFTs within the gaming space.”
Malcolm Thorpe, Managing Director, Southeast Asia at SPORTFIVE, said: “We are proud to partner with Low6 to bring about an unparalleled experience for our fans of the AFF Mitsubishi Electric Cup. By adding an aspect of gamification to ONSIDE, we are able to provide regional fans with a new and fun way to engage with the NFT collectibles and grow these groundbreaking digital assets further within the Southeast Asia sporting landscape.”
By adding an aspect of gamification to ONSIDE, we are able to provide regional fans with a new and fun way to engage with the NFT collectibles and grow these groundbreaking digital assets further within the Southeast Asia sporting landscape.”
Malcolm Thorpe, Managing Director, SEA, SPORTFIVE
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
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About LOW6
Low6, a B2B turnkey igaming platform, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first party data acquisition. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD college properties and multiple NBA and NFL franchises including the LA Chargers and Sacramento Kings. Low6 operates the next level NFT-led fantasy sport game, UltimateFan. Low6 has been recognized as best “Fantasy Operator” and “Rising Star” at the EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, “Industry Rising Star” at SiGMA Americas Award 2022 and, most recently “Fantasy & DFS Supplier” at the EGR B2B Awards 2022.
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About BE MEDIA
Be Media, a subsidiary of Animoca Brands, is one of the Top 100 Most Innovative Companies in Australia and a 2018 AFR Fast Starter. The company develops Web3 go-to-market strategies and provides creative and blockchain development for leading brands and partners of Animoca Brands. It was founded in 2013 by entrepreneur Jordan Fogarty, an Anthill 30under30 and a Business News 40under40 Entrepreneur of the Year. For more information, visit www.bemedia.com.au or follow on LinkedIn or Facebook.
About ANIMOCA BRANDS
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, and PIXELYNX. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information, visit www.animocabrands.com or follow on Twitter or Facebook.
Press contacts
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Pearline Chan
Director Marketing Communications
pearline.chan@sportfive.com
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