The Los Angeles Dodgers have selected global sports marketing agency SPORTFIVE to help secure premier worldwide partnerships for the team, it was announced today.
As part of the partnership, SPORTFIVE will look to secure two marquee corporate partner positions for the seven-time World Series champions – the field presenting partner to iconic Dodger Stadium and the first-of-its-kind jersey partnership in Major League Baseball. The agency will leverage its extensive market intelligence, reach, and global sales network to identify and secure ideal partners for the team’s partnership positions, whether domestically or internationally.
"We are very happy to be working with SPORTFIVE on these unique partnership opportunities."
Corey Norkin, Senior Vice President, Global Partnerships at Los Angeles Dodgers
The field presenting partnership of Dodger Stadium, the team’s home in the Elysian Park neighborhood of Los Angeles, represents a unique opportunity for a brand to be part of one of the most admired and heavily trafficked venues in the US. The presenting partner position will be the most prominent partnership position within the Dodgers’ ballpark and will include significant branding and other marketing opportunities.
In addition, SPORTFIVE will lead the sales effort for the team’s new jersey patch, which was just approved by Major League Baseball to begin in the 2023 season.
“We are very happy to be working with SPORTFIVE on these unique partnership opportunities,” said Corey Norkin, Senior Vice President, Global Partnerships at Los Angeles Dodgers. “For a company to have the opportunity to align their brand with us and our iconic venue, Dodger Stadium, along with one of the most recognizable uniforms in all of sports is truly special. We look forward to working with these future partners”
"The Los Angeles Dodgers are one of the most storied franchises in Major League Baseball and we're proud to partner with them."
Neil Glat, Co-President, Americas at SPORTFIVE
“The Los Angeles Dodgers are one of the most storied franchises in Major League Baseball and we're proud to partner with them,” said Neil Glat, Co-President, Americas at SPORTFIVE. “The team has been at the center of many marquee moments in the history of the game of baseball, and we’re excited to utilize our strong international network to find terrific partners that best match with the Dodgers incredible brand.”
SPORTFIVE has an experienced and robust international workforce providing cutting edge services to sports rightsholders around the world. The agency has a portfolio of more than 60,000 rightsholders, brands, hospitality clients and broadcasters, and manages rights and delivers premium events across more than 30 different sports, some of which include Atletico Madrid, Borussia Dortmund, Boston Athletic Association (Boston Marathon), the Bundesliga, English Football Association (FA), English Premier League, Los Angeles Lakers, LPGA, and PGA TOUR, among many others. On average, SPORTFIVE generates over $1 billion in gross sales per year, on behalf of its valued rightsholder clients.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
About the LOS ANGELES DODGERS
The Los Angeles Dodgers franchise, with seven World Series championships and 24 National League pennants since its beginnings in Brooklyn in 1890, is committed to a tradition of pride and excellence. The Dodgers are dedicated to supporting a culture of winning baseball, providing a first-class, fan-friendly experience at Dodger Stadium, and building a strong partnership with the community. With the highest cumulative fan attendance in Major League Baseball history, and a record of breaking barriers, the Dodgers are one of the most cherished sports franchises in the world. Visit the Dodgers online at www.dodgers.com, follow them on Twitter @Dodgers and like them on Facebook at www.facebook.com/Dodgers. For media information, visit www.dodgerspressbox.com
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