Le Mans FC joins forces with SPORTFIVE in an exclusive partnership.

Two Consecutive Promotions : A Club Back Among the Elite 

After climbing the ranks from the Division d'Honneur to the Championnat National, Le Mans FC has secured back-to-back promotions and returns to Ligue 1 McDonald’s for the 2026-27 season, sixteen years after its last appearance in France’s top division. Driven by a sold-out Stade Marie-Marvingt, a 25,000-seat venue located at the heart of the legendary 24 Hours of Le Mans circuit, and backed by a loyal fanbase that has stood by the club at every stage of its journey, Le Mans FC is entering a new era following the appointment of Pedro Oliveira as President in June 2026.The club’s ambition is to establish itself as a long-term presence in Ligue 1 McDonald’s and secure the resources needed to support its growth and development project. 

All Assets Serving a Common Ambition 

Starting from the 2026-27 season, Le Mans FC has entrusted SPORTFIVE with the commercialization of all its marketing rights (partnerships, hospitality, image rights and activations). Across all these areas, SPORTFIVE will leverage its Marketing, Sponsorship, Activation, Business Intelligence and Digital teams to build a strategy tailored to the club’s specific characteristics, its region and what it can genuinely offer to brands. 

Le Mans FC : An Ambition to Support 

For Le Mans FC, this partnership provides access to a proven commercial platform, combining expertise, network and tools in support of a sporting project that has returned to the elite after sixteen years. The objective is to bring partners together around this promotion, build new long-term collaborations and provide the club with the means to establish itself sustainably in Ligue 1 McDonald’s. 

Pedro OLIVEIRA, President of Le Mans FC: "Our ambition goes beyond sporting performance alone. We want to make Le Mans FC a benchmark, both on and off the pitch. This requires building a strong economic model and developing value-creating partnerships. By choosing SPORTFIVE, we are placing our trust in a recognised industry leader that will support our commercial development while respecting the club’s identity and the deep attachment of our region to its colours." 

Xavier ODDONE, Managing Director at SPORTFIVE: "Le Mans FC is a club driven by its region and by supporters who have remained loyal at every stage of its journey. This is exactly the kind of dynamic that interests us: supporting clubs with a story to tell and a strong local footprint, providing brands with an authentic platform for activation. Our role is to support this ambition and build an offering that creates value for the club, for brands and for fans."