Kappa joins forces with Les Ardentes festival for the next three years

Rémi GARNIER, Country Manager Kappa France, says: "We're delighted and proud to be associated with Les Ardentes Festival for the next 3 years! A key festival on the European music scene, Les Ardentes attracts over 200,000 people over 4 days and continues to grow. This represents a unique opportunity for Kappa to reach a young, dynamic audience who share our brand values of fun and sharing. As we are already present at other festivals in the USA, Spain and Italy, it was important for us to pre-empt the French-speaking scene.  In addition to our long-standing partnerships in sport, which bring communities together, we believe in the power of music and hip-hop culture to cultivate, inspire and bring creativity to life around Kappa.”

For their part, Jennifer WUILQUOT, Director of Les Ardentes Festival, and Thomas Held, Managing Director of Fimalac Entertainment, are also delighted with this long-awaited collaboration. "Through this partnership with Kappa, we can offer our festival-goers, who are keen on streetwear, sport and collaborations, a unique range that reflects the image of the festival. Kappa has also been able to share its know-how with us so that we can offer the ideal products and designs to our public", the festival team emphasised.

Antoine VIELHESCAZE, VP Marketing & Sales Strategy SPORTFIVE France: "We are delighted to have signed this innovative partnership between Kappa, an iconic player in the sports and lifestyle industry, and Les Ardentes, a key festival in the urban music scene. We were keen to help Kappa identify the best music strategy to implement. Thanks to our understanding of the brand's challenges and the expertise of our partner Fimalac Entertainment, the association with Les Ardentes came about very naturally. This collaboration marks a significant step forward in our commitment to explore new territories for our partners, expanding their opportunities to connect with a passionate and engaged audience."