Published on July 7th, 2022

Location: Germany

Kansas City Chiefs join with SPORTFIVE to help grow their presence in Germany

Two-time Super Bowl winner selects global sports marketing agency to assist on international strategy, asset development, and commercial sales in German market.

The two-time Super Bowl winner selects global sports marketing agency to assist on international strategy, asset development, and commercial sales in German market.

Global sports marketing agency SPORTFIVE and the Kansas City Chiefs have agreed on a comprehensive partnership to help the two-time Super Bowl champions grow fan base and business opportunities in Germany.

As part of the partnership, SPORTFIVE and the Chiefs will collaborate in the German market on international strategy as well as building and selling strategic business relationships. Through the partnership, the Kansas City Chiefs will benefit from a multifunctional team of marketing, media, brand consulting and sponsorship sales experts based in SPORTFIVE’s regional hubs in Hamburg, Frankfurt, and Munich, complemented by resources and expertise in the U.S. 

“We have discussed that a thoughtful, long-term commitment will be required for us to reach our goals in Germany and beyond,” Chiefs Vice President of Partnerships and Premium Sales Kim Hobbs said.

Aligning with SPORTFIVE and its team of professionals will help us reach and exceed those goals and will offer us the chance to learn more about the opportunities in front of us along the way.

Kim Hobbs, Chiefs Vice President of Partnerships and Premium Sales


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Founded as the Dallas Texans in 1960 as a charter member of the American Football League (AFL) by sports pioneer Lamar Hunt, the franchise moved to Kansas City in 1963 and became known as the Kansas City Chiefs. The team currently competes in the West Division of the American Football Conference (AFC) in the National Football League (NFL). Under the guidance of the Hunt Family and the leadership of Chairman and CEO Clark Hunt, the mission of the Kansas City Chiefs is to Win with Character, Unite our Community, Inspire our Fans and Honor Tradition. For information about the Kansas City Chiefs, visit

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