The partnership sees Just Eat Takeaway.com receive sponsorship placements in Germany, Spain, and Poland, which involves in-game sponsor rotation, logo placement during countdowns and breaks, as well as clickable partner links in the official Twitch chat.
Just Eat Takeaway.com (JET) has identified opportunities to expand its brand and market share through esports and gaming. The best fit was the most popular esports title on the planet, League of Legends.
"Sports and gaming are two domains that seem to be very interesting for our target audience. The game that fits this sector best is League of Legends – the most popular esports title on the planet."
Robin Clark, Senior Director of Global Partnerships, Sponsorship and Sustainability, at Just Eat Takeaway.com
Given Just Eat Takeaway.com is one of the biggest players in food delivery and viewers of League of Legends consume a high amount of food and drinks, it is a natural fit for both.
Just Eat Takeaway.com’s promise is that it empowers the consumer with a solution, for every possible food moment; Just Eat wants to deliver joy to all League of Legends fans.
This year’s League of Legends World Championship takes place from 29 September – 5 November, in Mexico City, New York City, Atlanta, and San Francisco.
24 teams will take part in the tournament with around 130 players involved – having qualified from LoL tournaments across the world.
Last year, the League of Legends World Final achieved a peak viewership of 73.8 million, shattering all previous records and becoming the world’s most watch esports event in history.
Robin Clark, Senior Director of Global Partnerships, Sponsorship and Sustainability, at Just Eat Takeaway.com said: “Sports and gaming are two domains that seem to be very interesting for our target audience. The game that fits this sector best is League of Legends – the most popular esports title on the planet.
“Just Eat Takeaway.com’s strategy is to deliver joy to the homes of League of Legends fans, and we want to become the designated platform for food within the gaming community.
“We’re excited to be teaming up with Riot Games for the World Championships – the first time in three years that the Worlds will have a live audience – making it one of the most significant esports tournaments in history.”
During the analysis segment between games, the branding of the studio background will feature the Just Eat Takeaway.com logo, as well as an esports capsule drop.
Other integrations will appear during analysis segments, as well as during breaks.
For European fans not travelling to Chicago, Just Eat Takeaway.com also has the right to execute viewing parties in the DACH (Germany, Austria and Switzerland) region, as well as Spain and Poland.
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
About JUST EAT TAKEAWAY.COM
Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the world’s leading global online food delivery marketplaces.
Headquartered in Amsterdam, the Company is focused on connecting consumers and partners through its platforms. With 680,000 connected partners, Just Eat Takeaway.com offers consumers a wide variety of food choice.
Just Eat Takeaway.com has rapidly grown to become a leading online food delivery marketplace with operations in the United States, the United Kingdom, Germany, the Netherlands, Canada, Australia, Austria, Belgium, Bulgaria, Denmark, France, Ireland, Israel, Italy, Luxembourg, New Zealand, Poland, Slovakia, Spain and Switzerland, as well as Colombia and Brazil.
About LEAGUE OF LEGENDS ESPORTS
LoL Esports is a premier global sport that has attracted the attention of millions of fans around the world since 2011. More than 800 players on 100+ professional League of Legends esports teams compete across a dozen leagues globally. Within each regional league, teams compete against one another over the course of two seasonal splits in hopes of earning regional titles and championship points. LoL Esports boasts a roster of industry-leading global sponsors and best-in-class partners.
Manager Marketing Communicationsalastair.firstname.lastname@example.org