Published on November 14th, 2025
Location: Global
Jürgen Klopp Signs with MagentaTV for FIFA World Cup 26™ Coverage
Hamburg, 14 November 2025 - Jürgen Klopp, one of football’s most charismatic and respected figures, will return to television as an expert for the FIFA World Cup 26™, working exclusively with MagentaTV.
The collaboration brings a true crowd favourite back to the screen, a world-class coach who stands for passion, authenticity and unrivalled football expertise. With this move, Telekom secures another blockbuster signing for its “national team of experts,” uniting some of the most recognisable faces in the game.
Following the confirmed signings of Thomas Müller, Johannes B. Kerner, and Wolff Fuss, Klopp becomes the fourth high-profile addition to MagentaTV’s all-star line-up, which will bring unique insights and energy to audiences throughout the tournament.
“Jürgen Klopp embodies passion and enthusiasm for football in its purest form. That’s why it’s great that he has chosen us to work as a TV expert again,” said Arnim Butzen, Head of TV at Telekom. “His deep understanding of the game, his fire in analysis and his humour make him unique. We offer viewers at MagentaTV the best expertise and great entertainment around the clock with outstanding diversity of content. And the combination of experts Thomas Müller and Jürgen Klopp is already world-class.”
For Klopp, the return to the screen is a special opportunity, “I’m really excited to experience this World Cup again from an expert’s perspective. At the same time, I know that this marathon tournament will present its own unique challenges. At MagentaTV, we want to inspire people with the right mix of football expertise and entertainment and always be close to the action.”
MagentaTV will broadcast all 104 matches of the FIFA World Cup 26™ live, 44 of them exclusively, across three channels, with exclusive analysis, innovative technology, and expert commentary designed to bring fans closer to the world’s biggest football event.
The FIFA World Cup 26™ will take place from 11 June to 19 July 2026 in the USA, Mexico and Canada, with the group stage draw scheduled for 5 December 2025 in Washington, D.C.
The agreement was facilitated by projectFIVE, the talent and brand consulting division of SPORTFIVE, which represents Jürgen Klopp globally. The partnership underlines SPORTFIVE’s commitment to connecting world-class talent with leading media and brand opportunities around the world.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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David Rothenhaeuser
Vice President and Head of Global Marketing Communications
david.rothenhaeuser@sportfive.com
