Published on January 11th, 2023

Location: France

Hummel new equipment supplier for Team Vitality

Paris, January 11th 2023 - Team Vitality, the leading esport team in France and Europe, with the support of SPORTFIVE, international sports marketing agency, has joined forces with the Danish sportswear brand hummel. The French club will wear the bumblebee brand's jersey for the next 3 years.

A new jersey and new collections

Starting today, the explosive new Team Vitality rosters will proudly wear their new hummel team jersey. The jersey features the traditional Vitality colors of yellow and black. As well as the iconic Danish brand chevrons, the scapular on the chest and the V on the back, a true hummel signature. In addition, fans will also be able to count on the usual "pro kit" combo, the jogging suit and jacket in Team Vitality colors. There will also be several anniversary and event jerseys released throughout 2023.

By partnering with hummel, Team Vitality wants to bring its 12 million fans into the next chapter of its history. This partnership resonates with the essential values of sport and esports: team spirit, performance and a taste for the game! The slogan "Let's play together" will be used in a number of physical and digital activities throughout 2023.

Common values and international ambitions

The two brands share a common vision based on team spirit and performance. In its 100-year history, hummel has conquered the sports industry and become an international brand, including several partnerships - including the Danish national soccer team. In the esports sector, hummel is also the proud sponsor of the Danish team Astralis.

In 10 years, Team Vitality has become a leader in France and Europe, with multiple successes on its flagship games, such as League of Legends, CS: GO or more recently Valorant. By partnering with hummel, Team Vitality will continue its rise on the French and international scenes. Both brands share the ambition to make 2023 a turning point in their respective history.

For Nicolas Maurer, CEO and co-founder of Team Vitality : « We are delighted to welcome hummel as Team Vitality's new equipment supplier for the next three years. It is a privilege to be able to write the story of our tenth year together and around strong values for esports. We would also like to thank SPORTFIVE who has supported us in this partnership. We are going to do our best to make this year 2023 an exceptional vintage in order to make this collaboration shine in the most beautiful international competitions »

Allan Vad Nielsen, CEO of hummel, adds : « The esports industry is experiencing tremendous growth, not only in terms of active players and fan communities, but also in the associated merchandise market. This is also why we are extremely proud to join forces with Team Vitality, which is one of the best in the world and has a massive fan base both nationally and internationally. We are truly impressed with their professionalism and performance and look forward to developing our partnership for the benefit of our respective communities. » 

We are delighted with this new partnership initiated by the agency and to have brought together two big names in their respective fields to build a new story based on common values and ambitions. This new partnership reflects our ambitions in the esport field and demonstrates our ability to support an equipment supplier in its international development.

Laurent MORETTI, Managing Director France of SPORTFIVE


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Team Vitality is a French esport club created in 2013 by Fabien "Neo" Devide and Nicolas Maurer. In ten years, the club has become a leader in France and Europe, and evolves internationally on 6 iconic games: League of Legends, CS: GO, Valorant, FIFA, Rocket League, Call of Duty Mobile. Composed of international players with exceptional performances, the club is fully dedicated to the identification and development of a whole generation of esport athletes. In total, the Team Vitality community has more than 12 million fans across all social networks, which it also unites on its V.Hive mobile application. Team Vitality is proud to have global partners in their industry, such as Tezos and hummel.

    The French club has teams around the world:

    • Paris (France), a unique hub with a cyber café and official store, as well as a performance center incubated within the Stade de France. 

    • Berlin (Germany), to be as close as possible to the biggest European competitions.

    • Mumbai (India), to meet the specific needs of the Indian market.

     To learn more, visit the Team Vitality website

    Follow Team Vitality on social networks: InstagramFacebookTwitterTikTokTwitchYouTubeLinkedIn, or download the mobile applicationV.Hive

  • About HUMMEL 

    hummel is a Danish sports and lifestyle brand with a history dating back to 1923. hummel designs, produces and markets sportswear, training and lifestyle clothing, equipment and sneakers for adults and children, men and women. Through the four product categories teamsport, footwear, kids, sport lifestyle and selected premium co-labels, hummel presents several times a year products inspired by a mix of retro and contemporary trends.

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