Published on September 25th, 2024
Location: Germany
HSV and HanseMerkur renew partnership until 2028
Two Hamburg institutions are continuing their successful collaboration - HanseMerkur remains the main partner of HSV and continues to adorn the jerseys of the Red Shorts. As part of the partnership, the Hamburg insurance group supports the professionals, HSV women, young fans, young talent and HSV eSports.
‘Dat löppt’: Hamburger SV and HanseMerkur are continuing their successful partnership. The main partnership, which has been in place since summer 2022, has been extended ahead of schedule and on a long-term basis until 2028. This means that HanseMerkur, Hamburg's only independent insurance group, will remain the main partner, visibly displayed on the chest of the HSV jerseys and providing comprehensive support for the club - from the professionals to the HSV women and young talent to the young fans and the eSports team.
The extension of the partnership between HSV and HanseMerkur is a strong signal for a long-term cooperation based on Hanseatic reliability, passion and a clear commitment to Hamburg and its people. Hand in hand, HanseMerkur and HSV are focussing on family-friendly experiences. One example of this is the continuation of the HanseMerkur family block and the associated action deck, where special activities for children and families are organised on every home match day.
‘Like us, HanseMerkur embodies Hanseatic values - reliability, trust and agility - and this is what makes our partnership so strong. We are therefore very pleased that HanseMerkur is committing itself to HSV in the long term. It is a strong sign of the mutual trust and the close connection,’ explains Dr Eric Huwer, CEO of HSV Fußball AG, and adds: ’Together we have already achieved a lot and are convinced that with HanseMerkur at our side we will continue to enjoy great success in the future - both in sport and in the promotion of our young talents and fans.’
Eric Bussert, Sales & Marketing Director at HanseMerkur, explains: ‘The extension of our main partnership is a logical step for us. In recent years, we have continuously expanded our cooperation and have increasingly become partners who achieve a lot together. As two traditional Hamburg organisations - HanseMerkur is a mutual insurance association - we share the same values. This is the basis for our holistic commitment to HSV. With full conviction and in close co-operation, we want to continue to celebrate successes in the HSV cosmos and create special experiences for the fans. HanseMerkur and HSV - dat löppt einfach!’
As two traditional Hamburg clubs - HanseMerkur is a mutual insurance association - we share the same values. This is the basis for our comprehensive commitment to HSV.
Eric Bussert, HanseMerkur Board Member for Sales & Marketing
Johannes Haupt, Senior Director Team HSV at SPORTFIVE: ‘We are extremely pleased to have HanseMerkur, a strong Hanseatic main partner, at our side for the long term. HanseMerkur lives this partnership with great solidarity and a clear focus on shared values. The early extension is proof of the mutual trust and at the same time an incentive to continue to successfully develop our common path.’
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About HanseMerkur
With an annual turnover of EUR 2.7 billion (2023), HanseMerkur is the only independent and group-independent insurance group in the Hamburg financial centre. The roots of the 149-year-old personal insurer lie in health insurance, which is still the company's main line of business today. HanseMerkur also specialises in private supplementary cover for those with statutory health insurance and, with 1.3 million supplementary policyholders (2023), is one of the largest German providers in this segment. Furthermore, with premium income of EUR 291.9 million (2023) in the travel and leisure segment, it is one of the market leaders in the tourism insurance sector.
Press contacts
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Frederik Festner
Senior Director Marketing Communications
frederik.festner@sportfive.com
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