HSV and adidas - tradition extended

Adidas partnership continues for the first time in duo with team sports expert 11teamsports. Jonas Boldt: "Two strong brands, tradition, emotion! We rely on a reliable relationship."

The HSV footballers will continue to wear the three stripes of adidas and the Red Shorts have extended the supplier contract of the traditional club, which has been in place since the 2007/08 season, by another five years until the summer of 2029. This means that the partnership between HSV and adidas will last for at least 22 years - a real exclamation mark. The service specialist 11teamsports has now joined the partnership as a further partner.

"Two strong brands, tradition, emotion! We rely on a reliable relationship. Our footballers appreciate the proven adidas quality and we all appreciate this very well practised partnership," says CEO Jonas Boldt, summarising the advantages of the extended cooperation. His colleague on the Executive Board, Dr. Eric Huwer, adds: "We are very pleased that adidas is sending a strong signal and commitment to HSV in its cooperation with 11teamsports. Our outfitter is also very popular with our fans. The three stripes in the sign of the rhombus stand for an emotional recognition effect, awaken memories and make us want more."

As in previous years, adidas will not only be seen on the pitch at HSV. Marina Moguš (photo: 2nd from right), General Manager Central Europe at adidas, said: "We are very happy about the long-term extension of our partnership. The three stripes have a rich history of tradition on the jerseys with the raute. In cooperation with 11teamsports, we want to continue this history and continue to create excitement for the fans."

From this summer onwards, the European team sports specialist 11teamsports will be responsible for the best possible level of service in the cooperation, acting as a contractual partner just like adidas. Rolf Gramer (photo: left), Senior Director Pro Clubs & B2B at 11teamsports, adds: "With HSV, we have the pleasure of adding a traditional northern German club with international appeal to our partner portfolio. With HSV, we are gaining a strong anchor in the world of professional clubs. We are very pleased that we were able to convince them with our service expertise - from logistics, finishing and personal support to our trusting partnership with adidas. From now on, we want to use this service expertise to provide added value for both club and fans."

"This extension is a strong signal for continuity, exciting storytelling and shared values that club and outfitter embody. Together with HSV, we have carefully explored the market and are firmly convinced that the contract extension is the perfect step for Hamburger SV."

Hendrik Schiphorst, Managing Director at SPORTFIVE Germany

Hendrik Schiphorst, Managing Director at SPORTFIVE Germany, said: "We are delighted that the long-standing partnership between Hamburger SV and adidas will be further extended together with 11teamsports. This extension is a strong signal for continuity, exciting storytelling and shared values that club and outfitter embody. Together with HSV, we have carefully explored the market and are firmly convinced that the contract extension is the perfect step for Hamburger SV."

The previous supplier contract with adidas would have expired on June 30, 2024 and will now be replaced by a new five-year contract from July 1, 2024.

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