Published on June 26th, 2023
Location: Global
HONOR to empower Gamers8: The Land of Heroes as the Official Smartphone Partner
Main Partner agreement will also see the PUBG MOBILE World Invitational tournament played exclusively on HONOR Magic5 Pro.
Gamers8: The Land of Heroes, the world’s biggest gaming and esports festival, begins in Riyadh on July 6.
Gamers8: The Land of Heroes, the world’s biggest gaming and esports festival, begins in Riyadh on July 6.
Riyadh, Saudi Arabia – 21 June 2023: Gamers8: The Land of Heroes, the world’s biggest gaming and esports festival, today partnered with HONOR, a leading global provider of smart devices, to provide all mobile phones for the festival and its esports competitions.
A Main and Official Smartphone Partner for Gamers8: The Land of Heroes, HONOR’s phone partnership agreement will also see the PUBG MOBILE World Invitational (PMWI) tournament, which takes place from July 11-16, played exclusively on the brand’s phones.
The world's top PUBG MOBILE teams will gather at Boulevard Riyadh City to compete for the title, and they will all be using the HONOR Magic5 Pro as their official device. The HONOR Magic5 Pro is a revolutionary device. With its powerful processing capabilities, stunning display, and advanced features, the HONOR Magic5 Pro enhances the gaming experience for players, ensuring that every movement and decision is executed with precision and speed. With this fusion of talent and innovation, this year's PMWI is set to be an unforgettable display of gaming excellence.
There will also be an HONOR booth in the festival venue to promote the brand and its latest products, where attendees can experience firsthand the brand's cutting-edge innovations. In addition, social media activations and raffles for gaming fans to win sought-after tickets to Gamers8: The Land of Heroes, which is organized by the Saudi Esports Federation, will also be on offer.
“Connectivity is essential in the modern world, and we are delighted to welcome HONOR to the Gamers8: The Land of Heroes roster as a Main and Official Smartphone Partner."
Mr. Turki Alfawzan, CEO, Saudi Esports Federation
Mr. Turki Alfawzan, CEO, Saudi Esports Federation, said: “Connectivity is essential in the modern world, and we are delighted to welcome HONOR to the Gamers8: The Land of Heroes roster as a Main and Official Smartphone Partner. The partnership agreement will see a series of summer activities and activations take place that both parties are looking forward to immensely. Gaming fans in particular will enjoy watching the PUBG MOBILE World Invitational tournament taking place on HONOR phones – the reaction to this news from the competition’s professional players has been unanimously positive.”
Mr. Daniel Wang, President, HONOR Middle East & Africa, said: “HONOR is privileged to partner with Gamers8: The Land of Heroes, a highly-anticipated competition that has captured the attention and excitement of the gaming community worldwide and we are proud to play a significant role in the festival.
“HONOR understands the needs of tech-savvy users in the Saudi market and particularly in the realm of gaming. By providing them with cutting-edge devices like the HONOR Magic5 Pro, we aim to elevate their gaming experiences to new levels and cater to their ever-changing requirements.”
Mr. Eike Gyllensvärd, President Global Esports and Gaming, SPORTFIVE, said: “It’s great to bring Gamers8: The Land of Heroes together with such a powerful brand in HONOR. At SPORTFIVE, we are incredibly excited by the festival this year, which provides so many great opportunities for brands. We are happy to support the Saudi Esports Federation in bringing in a global brand like HONOR to the festival, and we look forward to seeing HONOR in action over the eight weeks, as they connect with new audiences in Riyadh.”
Gamers8: The Land of Heroes, which runs for eight weeks from July 6 at Boulevard Riyadh City, features elite gaming titles complemented by live music from star acts and a multitude of activities and attractions. Gamers8: The Land of Heroes has a prize pool of $45 million – triple that of Gamers8 from last year. The festival concludes with the Next World Forum, a gaming and esports forum held at the Four Seasons Hotel Riyadh at Kingdom Center on August 30-31, that brings together sector leaders and experts from around the world.
For further Gamers8 details, including ticket sales, please see all the information available on the event website.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Alastair Pusinelli
Manager Marketing Communications
alastair.pusinelli@sportfive.com
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