Published on October 10th, 2024
Location: Global
freenet becomes new Official Partner of IHF World Championship
Hamburg, October 10, 2024 – The International Handball Federation (IHF) has announced a new partnership with German telecommunications provider freenet. As an Official Partner, freenet will play a prominent role in supporting the 29th IHF Men’s World Championship, set to begin in January 2025.
Facilitated by SPORTFIVE, the exclusive marketer of global media and marketing rights for all IHF World Championships through 2031, this partnership establishes freenet as the official event partner for the 29th IHF Men's World Championship. The event is scheduled to take place from January 14 to February 2, 2025, across Croatia, Denmark, and Norway.
For Susanne Boldt, Head of Marketing & Digital at freenet AG, this is the second major handball tournament in a row: "We are excited to collaborate with the IHF for the Men's Handball World Championship. This partnership not only allows us to support the global growth of handball but also perfectly reflects the dynamics of our brand. Together with the IHF, we aim to transfer the energy and enthusiasm of the sport to our brand and create an unforgettable handball experience for fans from around the world."
"This collaboration underscores our commitment to driving growth in handball by aligning with partners who share our ambition to expand the sport’s global reach."
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE
"Handball continues to be an attractive sport throughout the world and this collaboration marks a significant milestone in our ongoing efforts to promote and develop our sport. By combining our expertise and resources, we are confident that we can elevate the sport to new heights, reaching a broader audience and make the sport even more popular," said the IHF President, Dr Hassan Moustafa.
“We are excited to have freenet join as an Official Partner for the IHF Men’s World Championship. This collaboration underscores our commitment to driving growth in handball by aligning with partners who share our ambition to expand the sport’s global reach. Together with freenet, we look forward to accelerating the sport’s visibility, and delivering exceptional value to both fans, media partners, and commercial sponsors,” said Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About IHF
Established in 1946, the International Handball Federation (IHF) is the governing body of global handball and its disciplines. Representing 209 Member Federations, the IHF is the organiser of all indoor, beach and wheelchair handball World Championships.
With the aim to continuously develop and grow the Olympic sport of handball and its disciplines all over the world, the IHF has initiated several global projects that focus on cooperation and education to raise the global level of the sport.
Promoting the Olympic values, the IHF seeks to unite the handball community as we all work towards one common goal: a peaceful and better world through sport. -
About freenet
freenet offers a comprehensive portfolio of services in the areas of mobile communications, internet, and TV entertainment. Online at www.freenet-mobilfunk.de and in approximately 500 stores, every customer can find the ideal solution for their digital life. Nationwide, employees in the stores provide extensive services and answer all questions related to tariffs and smartphones from various providers. In addition to its online presence and dedicated stores, freenet is also represented in specialist retailers and electronics markets, ensuring it's always close to its customers.
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
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