Published on April 22nd, 2024
Location: France
Quies® becomes new French handball Federation partner
Paris, April 22, the French handball Federation joins forces with Quies®, a French company specializing in hearing protection and wellness products. An agreement signed by SPORTFIVE. The new partnership includes 3-year marketing rights.
The French handball Federation is delighted to welcome Quies® as one of its new partners.
Quies®, a French company specializing in hearing protection and wellness products, joins the handball family by becoming an official supporter of the French handball teams. As such, it will benefit from marketing rights throughout the three-year partnership which begins today.
This century-old brand has succeeded in renewing itself over the years by communicating through a variety of media: television, press, digital, etc. Thanks to this partnership with the FFHandball, the brand is now embarking on the adventure of sports sponsorship.
Quies® is constantly reinventing itself, both in terms of its ever-expanding product range and its communications. In recent years, the brand has taken a new direction to better address a younger target audience and strengthen its reputation among them. Raising awareness of the importance of hearing protection against the damaging effects of noise on hearing is an important issue for the brand. Quies® also wants to highlight French know-how and its commitment to quality.
This is why Quies® has chosen to associate itself with a federation and a popular sport that share the same values of trust, well-being and performance.
Through this association of image and values, Quies® is particularly keen to highlight its handball-related ranges.
Sleep: Emphasize the importance of sleep and recovery in sports performance.
Travel: Highlight products that improve the comfort of travel: plane, train, bus... through the French teams who travel a lot to play international matches.
Noise: Raise awareness of the importance of protecting the young and not-so-young from noise pollution, which is increasingly present in our daily lives: stadiums, music, etc.
Philippe BANA, President of the FFHandball: “The FFHandball is proud to see Quies® join the great handball family. I would like to thank Quies® for their confidence. There's no doubt that this partnership will enable us to promote the values of handball.”
Chloé POSTEL-VINAY, General Manager of Quies®, expresses her satisfaction at this partnership with the FFHandball. "This collaboration highlights our shared values: well-being, efficiency and reliability, as well as French expertise. Quies® has always been committed to being close to the everyday lives of its consumers, and this partnership with the FFHandball is a great opportunity to put this commitment into practice."
Xavier ODDONE, Managing Director SPORTFIVE France: " We are delighted with this new partnership initiated by SPORTFIVE between the French Handball Federation and Quies®. We are also delighted to support the brand in signing their first sports sponsorship contract, and look forward to seeing this new alliance express itself over the next three years."
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Press contacts
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Elodie Thuret
Senior Communication Manager
elodie.thuret@sportfive.com
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