FC Augsburg and SPORTFIVE continue partnership

Overall marketing contract extended until 2026

FC Augsburg and SPORTFIVE are continuing their long-standing partnership and are renewing their cooperation, which has existed since 2005, ahead of time by two years until June 30, 2026. The global sports marketing agency will thus continue to be responsible for the overall marketing of the Bundesliga soccer club in the future. The cooperation in the area of international orientation is also extended by a period of two years.

In order to consistently develop FC Augsburg's sales potential, SPORTFIVE will focus on sales and partner acquisition from January 2023. A dedicated brand consulting team will be responsible for developing individual partner concepts. With the takeover of the After Sales and Partnership Management areas, FC Augsburg will take care of partner support and customer retention in the future.

With the extension of the agency contract with SPORTFIVE and the simultaneous takeover of the partner management, we are taking the next step in our strategic development.

Michael Ströll, Managing Director of FC Augsburg

"With the extension of the agency contract with SPORTFIVE and the simultaneous takeover of the partner management, we are taking the next step in our strategic development. With this focus on mutual core competencies, we would like to serve existing and future partners even better, taking on board their concerns and individual needs in order to advise and support them in the best possible way in the joint implementation of contractual services," said Michael Ströll, Managing Director of FC Augsburg.

"The early contract extension underlines the success of our previous cooperation with FC Augsburg. We are very pleased to continue this close partnership. We will continue to work intensively in the coming years to advance FCA with our know-how and comprehensive network in regional, national and international marketing," added Hendrik Schiphorst, Managing Director at SPORTFIVE Germany.


SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.

Press contacts

Kristin Podewils

Manager Marketing Communications


Frederik Festner

Director Marketing Communications


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