Published on December 7th, 2022

Location: Global

Falken named as an official partner of the 2023 Men’s IHF World Handball Championships

Falken Tyre Europe is set to be an Official IHF Men's World Championship 2023 Partner for the upcoming tournament which is taking place at nine venues in Sweden and Poland from January 11th to 29th.

Falken Tyre Europe is set to be an Official IHF Men's World Championship 2023 Partner for the upcoming tournament which is taking place at nine venues in Sweden and Poland from January 11th to 29th. The partnership was organised by the sports marketing agency SPORTFIVE, which is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

For Falken, this is its second agreement with the International Handball Federation. In addition to title and logo rights (Official IHF Men's World Championship 2023 Partner), Falken has also secured advertising rights, including the Falken logo in each goal and centre circle of the courts, as well as the presence of Falken branding in the official tournament social media communications and print materials. This is complemented by 30-second video ads which will be shown on the big screens in the nine sports halls before the start of each match and at half-time.

“Handball isn’t just of great importance in Europe, but also all over the world, which has led us to partake in this top-level tournament once again. The fact that the international tournament is taking place in countries that are among our core markets is another great reason for our involvement."

Markus Bögner, COO and President of Falken Tyre Europe GmbH

He adds: “We can also look back on a long partnership with our colleagues at SPORTFIVE, who always offer us excellent opportunities that are an excellent fit for the Falken brand, which stands for enthusiasm, performance and achievement.”

Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE adds: “With Falken, the IHF World Handball Championships have secured a great partner who is positioned with far-reaching influence in the relevant core markets. We are delighted to have been able to bring two global partners together for one of the most exciting sporting events of next year.”


    SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

    While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

    Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.


    Falken Tyre Europe GmbH is the European subsidiary of the Japanese tire manufacturer Sumitomo Rubber Industries Ltd. (SRI), the fifth largest tire manufacturer in the world with more than 40,055 employees. Tire production is spread across 12 sites, with more than 116 million tires sold annually. The Falken brand was founded in Japan in 1983, and the first branch opened in Germany in 1988. From its Offenbach am Main site, Falken Tyre Europe GmbH markets and sells a complete range of tires for passenger cars, trucks, light trucks and SUVs as original equipment and throughout the European aftermarket. More than 220 people from 24 nations work for Falken Tyre Europe, and a distribution network of around 8,000 tire partners across Europe handles the sale and fitting of the premium products. All production plants meet the requirements of the quality standards ISO 9001, IATF 16949 and the environmental standard ISO 14001.

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